"Book Marketing" folder from the Nonfiction message board
Subject: Book Marketing folder
Author: lots of people
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Date: 12/20/1996
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This is an archive of the "Book Marketing" folder from the Nonfiction message board.
The postings date from 9/7/95 to 2/7/96; enjoy!
12/20/96 2:59:55 PM Opening ÒSystem Log 12/20/96Ó for recording.
Subj: Re:Book Proposal Help Needed
Date: 95-09-07 13:31:24 EST
From: SusanS29
Posted on: America Online
There's a wonderful book out on writing book proposals. Follow it (all parts of it) and you will stand out from the crowd.
Then make sure you address your proposal to a *specific editor* after writing a letter to see how interested he or she is. Those things will do a lot to increase the odds that your package will get looked at promptly. (Having it come from a well-respected agent just about guarantees it, though.)
I'm a (very) small publisher (learning problems only, folks!) and I can tell you that a well-done book proposal would stop me dead in my tracks.
Subj: Re:Book Proposal Help Needed
Date: 95-09-07 13:32:07 EST
From: SusanS29
Posted on: America Online
Oh.. I left out the NAME of it! Sorry (blush...)
HOW TO WRITE A BOOK PROPOSAL by Michael Larsen.
Subj: Re:WALE Radio
Date: 95-09-07 14:43:00 EST
From: DebtFree 1
Posted on: America Online
They offered me a "Morning Drive" slot last week.
WALE is what's called a "Brokered Station." It's not uncommon in this day of music going to FM and talk going to AM that some AM stations sell blocks of time rather than just 60 seconds at a shot. Their logic is similar to TV stations that sell half-hour slots to infomercial sponsors -- and it should be used the same way.
I've actually done OK with this kind of program, but you have to have more than one product to sell. If you're just selling a single book, for example, it would be hard to make the numbers work out for you. But if you have several information products that appeal to the same audience, you could create a show with an infomercial feel that could sell those products at a profitable clip.
You'd do the show as the expert host. It works well if you can call and interview satisfied users of what your book teaches as guests. Then you break the show up with four or five commercials selling your products.
It's not easy to pull off, but if you do, it can generate some dollars. Unfortunately, stations such as WALE feed mostly on your ego. The thought of having your own radio show, "On a 50,000 watt station," can cloud one's judgement.
Lest I forget the most important issue, to succeed with any marketing effort, you must be talking to the EXACTLY RIGHT audience for your topic. WALE, or any radio station for that matter, attracts a generic cross section of listeners, who happen to like the same kind of entertainment. But, if you deal with a very specific topic -- one that appeals to a select slice of the population -- you'll find yourself reaching a lot more people who DON'T fit your target profile than do fit it, when you use "Mass Media" like radio.
By and large, I think you'd do a lot better just being the on-air guest of real talk show hosts.
In case you're wondering how they got your name...did you run an ad in Radio/TV Interview Report, or some similar publication?
John Cummuta
P.S.
I didn't buy the morning drive slot.
Subj: Re:WALE??????
Date: 95-09-07 16:13:54 EST
From: Glpr
Posted on: America Online
I've had a number of clients interviewed in WALE. They are small, but my clients had great experiences. Don't know if this is relevant to your situation.
Gail Leondar-Wright
gail leondar public relations
Subj: Susan Goofed!
Date: 95-09-07 16:57:40 EST
From: STANONCON
Posted on: America Online
Darn, Susan. Now I'm disillusioned. (But relieved; you make 'em too!)
Subj: Morning Drive Slots
Date: 95-09-07 17:02:29 EST
From: STANONCON
Posted on: America Online
My experience with morning or evening drive time appearances is that people who are driving don't call in very often, and if it's a call-in type show where I am the guest expert that's a real bummer, and they don't pull off to write down my name and address. For my money, drive time is a lot of potential listeners but not much response. I don't do drive time slots anymore.
Subj: Re:Susan Goofed!
Date: 95-09-07 17:06:45 EST
From: SusanS29
Posted on: America Online
Are you kidding, Stan? I goof *all the time.*
It does seem I learn best the "hard way." (grin)
Subj: Re:WALE??????
Date: 95-09-07 17:56:28 EST
From: DonMassey
Posted on: America Online
Be careful. There is a small station in RI that does a lot of promotion for ad spots in the opportunity magazines. If this is the same one, they have a unique position. The programs and the ads are all paid for by the producers of products and programming.
I guess I would ask myself why does this staion differ so far from the standard format of ad techniques in radio? I would want to talk to people who have successfully used their format of "paid" shows. Even more important what are the demographics of their listening audience and what will be the costs of targeting your segment of this market.
May be an ego trip like publishing with a vanity press. "Yes, I have my own radio program"!
Talk to an ad rep at one or two of your local stations and get feed-back from them. Or call one of the radio stations in the market area of the RI station.
Don Massey
The Homemade Booklet Maker
Ft Collins, CO
970-229-9863
Subj: Re:WALE??????
Date: 95-09-07 22:28:46 EST
From: SusanS29
Posted on: America Online
The thing I wonder is -- do we really have to *pay* to get our story out on radios?
Even with an old book you could do a revision, or (as John Kremer suggested I think) organize a newsletter around the subject, etc. -- something to get it "fresh" for the media.
Subj: Southern Publishers Group
Date: 95-09-08 03:02:18 EST
From: JohnKremer
Posted on: America Online
Here's the address:
Southern Publishers Group
147 Corporate Way
Pelham AL 35124
205-664-6980; Fax: 205-664-6984
John Kremer
Subj: Re:radio talk shows
Date: 95-09-08 20:16:59 EST
From: Nathan Nap
Posted on: America Online
I have just done over 30 radio interview regarding my book which is designed for parents that have children with school problems. I'm curious as to what effect it will have on sales. Has being on radio made much of a difference for other authors?
Subj: Re:radio talk shows
Date: 95-09-09 11:55:50 EST
From: SusanS29
Posted on: America Online
I sure don't know -- I'm taping my first on on Wednesday (any tips?)
Subj: Re:radio talk shows
Date: 95-09-09 16:55:44 EST
From: Nathan Nap
Posted on: America Online
I was nervous for my first one or two, but it gets to be pretty routine after awhile. The more you do, the more refined your message gets. Make sure you have your 800 number handy so that you can give it out to the audience. When it is a short inteview, I found that it helps to prepare about five concrete ideas that you want to touch on.
Nathan Naparstek Ph.D
Subj: Re:radio talk shows
Date: 95-09-10 12:49:49 EST
From: SusanS29
Posted on: America Online
Thanks, Nathan. I will do that!
One thing I like about radio interviews already is that I can do it from my office, and cover my desk with note cards so that if (when -- grin) I get nervous I'll be able to assist my recall of facts.
Subj: Re:radio talk shows
Date: 95-09-10 23:26:51 EST
From: Suspects
Posted on: America Online
Susan-
I did standup comedy for six years and had a radio interview at least once a week every week. Remember that you know more--a lot more--about your topic than the $7.00/hour "On the Air Personality" doing the interview.
If you haven't dove so, send interviewer a bullet sheet of key points/suggested questions/ good anecdotes. The interviewer wants this to go well.
GRAHAM
PS--"On the Air Personality"is one of my FAVORITE oxymorons.
Subj: Re:radio talk shows
Date: 95-09-11 08:40:25 EST
From: SusanS29
Posted on: America Online
"Remember that you know more--a lot more--about your topic than the $7.00/hour "On the Air Personality" doing the interview...."
Believe me this guy gets a *lot* more than $7 an hour -- bu you're right of course (I realize that.. I have no problem viewing myself as an authority in my field)...
"If you haven't dove so, send interviewer a bullet sheet of key points/suggested questions/ good anecdotes. The interviewer wants this to go well."
I think my publicist has done that but I'll double-check. I know she sent a bullet list but I'm not sure about questions.
Thanks!
Subj: Re:radio talk shows
Date: 95-09-11 12:29:46 EST
From: Edicwells
Posted on: America Online
Good advice (send a list of topics). Very often these interviewers know nothing about you, your book, your subject matter or your readers. It is a matter of limited time rather than limited interest. I usually have five or six subjects I want to hit and several catchy soundbites to throw in that help promote the book (or in my case sometimes recordings)
Martin
Subj: Re:radio talk shows
Date: 95-09-11 14:03:50 EST
From: SusanS29
Posted on: America Online
Thanks, Martin... working on the "sound bites."
Subj: TV Talk Shows
Date: 95-09-11 20:47:24 EST
From: Suspects
Posted on: America Online
OK, OK, I've read Kremer's (terrific) book, but I can't seem to track down the bookers/producers for the Daytime Talk shows. Could someone point me in the right direction?
Also, radio talk like Jim Bohannon, etc. Contact names would be lovely...
Subj: Re:TV Talk Shows
Date: 95-09-12 08:05:45 EST
From: Joe Judy
Posted on: America Online
Hi,
Just finished my 570th radio talk show. Yes, talk radio gets fabulous results.... providing you get in your 800# for direct sales.
Driving listeners into book stores, who may or may not have sufficient stock, has not worked for me.
My latest book (and database) "How to Get on Radio Talk Shows All Across America Without Leaving Your Home or Office."
Includes 714 stations identified with complete details of host and producer names, phones, fax, etc. And TOTALLY updated 3 months ago.
Let me know if I can help
Joe Sabah
1-800-945-2488
Pacesetter Publications
Box 101330
Denver, CO 80250
Subj: TV??
Date: 95-09-12 08:07:56 EST
From: Joe Judy
Posted on: America Online
The last message is in response to RADIO not tv talk shows. sorry. just being human.
Subj: Re:TV Talk Shows
Date: 95-09-12 12:09:17 EST
From: JohnKremer
Posted on: America Online
Call Ad-Lib Publications at 800-669-0773 or e-mail Marie Kiefer at MarieK7734@aol.com.
Ad-Lib publishes two reports on TV talk shows and Radio talk shows with names, addresses, phone numbers, subject interests, etc.
John Kremer, Editor
Book Marketing Update newsletter
P O Box 205
Fairfield IA 52556
Subj: Selling remainders
Date: 95-09-12 23:36:36 EST
From: Jefsutton
Posted on: America Online
I'm considering selling remainders by mail.. Do you think this could be a profitable venture? Or would the margin be too low?
Subj: Re:radio talk shows
Date: 95-09-12 23:41:05 EST
From: Jefsutton
Posted on: America Online
Here's my one tip: Have a prepared closing statement that you can read.
I recently did a radio call-in show (my first), and when the interviewer asked me if I had any thoughts I'd like to leave the audience with, I fumbled my answer because it was such an open question.
Subj: Re:radio talk shows
Date: 95-09-13 07:46:29 EST
From: SusanS29
Posted on: America Online
Oh, Jeff thank you SO much! The first one is today! I really hadn't thought of that!
Subj: "Oh, Jeff; thank you ..."
Date: 95-09-13 11:13:11 EST
From: STANONCON
Posted on: America Online
Susan, as one who thinks of himself as an "old pro" at the talkradio guesting business, the advice you've gotten heretofore is good, but here's mine: Your personality will be as wonderfully abvious and well accepted on air as it is on line if you will just continue to be YOU! In other words, take your genuine personality into the studio (even if you are going there by phone.) Best to you!
Roy
Subj: Re:Book Proposal Help Needed
Date: 95-09-13 11:49:44 EST
From: Awmbooks
Posted on: America Online
At the very least, a market analysis (including competing titles), a more-or-less accurate outline, the most selling language you can put together about the author's qualifications, and a sample chapter. Also, if appropriate, sections on methodology, experts to be interviewed, outside resources, etc.
Shel Horowitz
Author, Marketing Without Megabucks: How to Sell Anything on a Shoestring
and
The Penny-Pinching Hedonist: How to Live Like Royalty on a Peasant's Pocketbook
Director, Accurate Writing & More (resumes, marketing materials, editing, etc.)
(800) 683-WORD or (413) 586-2388
Subj: Re:my pub can't market
Date: 95-09-13 11:51:45 EST
From: Edicwells
Posted on: America Online
I've recently had an interesting situation I'd like to pass on. The publisher of two of my books was not doing too well reaching the target audience. I've prepared a ten point marketing plan for them addressing many areas they just weren't hitting. Nothing weird or odd, just places that they were missing opportunities. Their response has been pretty good because the books address an aspect of their market that they are not very familiar or comfortable with.
This kind of marketing is totally in my own interest. Any other experiences helping a publisher with marketing? (I don't know hy but I cannot seem to form a coherent sentence today. Must be the ragweed)
Martin
Subj: Re:"Oh, Jeff; thank you ..."
Date: 95-09-13 13:59:54 EST
From: SusanS29
Posted on: America Online
Thank you, Roy. For better or worse I don't think I could have done anything else, and the interviewer said it went very well (wants to have me back -- YIPPEEE!)
Subj: have me back...
Date: 95-09-13 14:33:54 EST
From: STANONCON
Posted on: America Online
YIPPEEE!
Roy
Subj: Re:radio talk shows
Date: 95-09-13 15:41:42 EST
From: Aim2Create
Posted on: America Online
Nathan,
So tell us...what effect did your 30 radio talk shows have on sales? Have you noticed a boost in sales yet?
Lisa
Subj: Pricing ? from Novice Publishert
Date: 95-09-13 18:24:55 EST
From: TeamNug
Posted on: America Online
We have written a low-price guide to our local area, which we are trying to market. We've read Dan Poynter's books, but are confused about the protocal and the pricing of our books when dealing with a variety of sites for retail sales: newsstands, campus bookstores, hotel gift shops, local bookstores. Help! :(
TeamNug
Subj: Radio Talk Shows
Date: 95-09-13 21:06:39 EST
From: Nathan Nap
Posted on: America Online
I really don't know what effect being on the radio shows had on sales of my book. My editor only has the figures up to June. I guess I have to wait for my editor to get back to me. If it had a major effect I'll let you know
Nathan
Subj: Making Radio Interviews Pay Off
Date: 95-09-13 22:34:24 EST
From: Bradleycom
Posted on: America Online
Here are some tips for selling books on radio that we've picked up in nine years of publishing RADIO-TV INTERVIEW REPORT, a magazine 4,000 producers nationwide read to find interesting guests for their programs.
1. You've Got to Be a Good Guest -- If you're dull and boring on the air, your sales will suffer. The authors who sell the most books are evangelists for what they do. On the air they convey confidence, enthusiasm and a sincere desire to help people. We've seen people with so-so topics sell tons of books even on smaller stations because they were superb guests. So practice being upbeat and enthusiastic.
1a. Send Sample Questions -- As suggested by someone else, sending the producer or host some sample questions is a good idea.
2. Be So Good You Become a Regular Guest -- Many authors have told us that their 3rd, 4th, 5th, etc appearances on a station result in more sales that their first interview. Some authors are interviewed on the same stations once a month or more.
2. You Need an 800 Number -- There are many service bureaus out there who can take your orders. We've heard good things about BookMasters in Ohio, BookWorld in Florida and Thunderbird Fulfillment in Arizona.
3. A Trick for Getting the Audience to Write Your Ordering Info Down -- At the beginning of the interview announce that you're going to be giving out some very important information during the show and that listeners may want to get a pad and pencil so they'll be sure not to miss anything. Then give out some useful names and numbers from your book. For instance, if you've got a book on discount travel, mention some affordable resorts, discount ticket sources, etc. The point is that when you finally give out YOUR number, the audience will be ready. We learned this trick from an author who sold tons of books through radio shows.
4. Make Sure the Station Receptionist Has Your Number -- Before the interview, mail or fax the producer and the station receptionist a flyer with the name or your book and ordering info. Listeners who heard you on the air while driving often call the station afterwards to get your number.
5. Alert Bookstores in the Station's Area -- If you have enough lead time, consider sending postcards to bookstores in the station's listening area letting them know you'll be on the air so they can order your book.
There are other ways to improve your on-air sales, but I don't want to make this too long.
If you have any questions on any of the above, feel free to E-mail me.
Bill Harrison
Bradley Communications Corp, publishers of RADIO-TV INTERVIEW REPORT Magazine, BRADLEY'S GUIDE TO THE TOP NATIONAL TV TALK SHOWS and the PUBLICITY BLITZ Media Directory-on-Disk.
E-Mail: Bradleycom@aol.com
Phone: 800-989-1400 ext 408
Subj: Tabloid insider needs agent
Date: 95-09-14 00:40:12 EST
From: Tab breake
Posted on: America Online
After 15 years as a tabloid reporter/editor, I've started my own local magazine complete with a media column. I got involved with the tabloids to expose them back in 1980 and after numerous queries and book proposals, I've finally realized my dream by starting my own magazine and publishing a column on the sins of the press. I know where the bodies are buried and am willing to tell all (first time a tabloid insider with my experience has ever come forward). Suggestions, comments, etc. welcome and solicited. Thanks (I'm a very happy man--hoping to get even happier) :)
Subj: Re:Selling remainders
Date: 95-09-14 00:49:37 EST
From: JohnKremer
Posted on: America Online
The margin is too low -- generally.
But Daedelus Books does it. And Barnes & Noble. And Hamiltons.
John Kremer
Subj: Re:Pricing ? from Novice Publish
Date: 95-09-14 00:51:46 EST
From: JohnKremer
Posted on: America Online
Give us more specifics on the book.
John Kremer
Subj: subscribe
Date: 95-09-16 22:40:41 EST
From: NewWorldPB
Posted on: America Online
subscribe to bookmarketing forum please. Thanks. NewWorldPB
Subj: Re:radio talk shows
Date: 95-09-17 17:45:49 EST
From: DJSKAL
Posted on: America Online
At first I resisted the idea of sending a list of "suggested questions" (with answers!) to interviewers, but it was absolutely amazing how many shows just used them verbatim.
I also agree that you should do all phone interviews with note cards spread out around you. It's perfectly all right to give the same interview time after time--remember, it's a new audience every time. You should hone the same sound bites over and over, until you don't need notes at all.
Subj: Re:Radio Talk Shows
Date: 95-09-17 17:52:31 EST
From: DJSKAL
Posted on: America Online
The only real impact I've been able to measure from radio talk shows was appearing on "All Things Considered." Orders from stores went up immediately, though there's no way to tell which resulting sales emanated directly from NPR. But people kept telling me they'd heard the interview almost a year later. Amazing penetration.
Subj: Re:Radio Talk Shows
Date: 95-09-18 07:12:25 EST
From: SusanS29
Posted on: America Online
"The only real impact I've been able to measure from radio talk shows..."
My first radio interview aired Sunday morning around 6:30 AM (miserable time. No one will hear it, I'm sure, I thought)
By 10 AM there was e-mail in my mail box. I had mentioned my forum on AOL (related to the subject of my book). Someone in my area heard the interview, traced me down on AOL and asked me where she could find the book. And that was a small radio station at 6:30AM in the morning. She was cleaning and so was probably out of earshot or something when the interviewer said it was in the bookstores.
Subj: Re:Soundbites
Date: 95-09-18 11:40:14 EST
From: Edicwells
Posted on: America Online
A good point was just made here. It's important to remember that hardly anyone on the planet has ever heard any of what may be real chestnuts to you. I work with musicians a lot and I have to keep reminding them that the material they're sick of is brand new to 99% of their listeners. Same goes on the radio.
Of course we've a seen the celeb author who says the same sound bites on 4 network appearences in the same week...We should be so lucky to hit several million readers several times. Repetition sells.
Martin
Subj: BLESSINGS By Don Yost
Date: 95-09-18 18:51:21 EST
From: Dblessings
Posted on: America Online
Hi! My new book is out now...It's called BLESSINGS: Transforming My Vietnam Experience...Published by Sheed & Ward. I'm instructing a couple of courses at colleges about writing the Memoir and getting it published; setting up some book signings at Borders; my Alma Mater; Seton Hall U and Rosemont College are using the book as supplemental reading in Philosophy, Ethics and Psycology Courses...A lot of college presentations are being set up now...My question is..Does anyone have any other marketing ideas? Sheed & Ward sent me thousands of flyers announcing the book...What am I to do with them? Any input is appreciated.
Thanks,
Don Yost
Subj: Re:BLESSINGS By Don Yost
Date: 95-09-18 20:20:02 EST
From: SusanS29
Posted on: America Online
Don, do you have John Kremer's 1001 WAYS TO MARKET YOUR BOOK?
Subj: Re:Radio Talk Shows
Date: 95-09-19 17:05:49 EST
From: Glpr
Posted on: America Online
In my four years as a book publicist, my authors-clients have appeared on hundreds of radio talk shows. Their experiences have been mixed, but the results are good enough for me to continue to actively persue radio interviews. Yes, being on NPR, without a doubt increases book sales. Yet, I've evidence that smaller venues also motivate people to go into bookstores and ask for books about which they've heard on the radio.
In addition, if you care passionately about the subject of your book, why not tell the world about it? Some listeners will buy your book, others will simply learn a thing or two.
Gail Leondar-Wright
gail leondar public relations
Subj: Re:subscribe
Date: 95-09-19 22:59:50 EST
From: JohnKremer
Posted on: America Online
If you would like to converse with other publishers, authors, booksellers, publicists, and other book marketing personnel, join the bookmarket mailing list discussion group.
Here's how: Send the following message to majordomo@ttx.com
subject: bookmarket
message: subscribe bookmarket
I am the moderator for this discussion group.
John Kremer, Editor
Book Marketing Update newsletter
P. O. Box 205
Fairfield IA 52556-0205
Voice: (515) 472-6130
Fax: (515) 472-1560
E-mail: JohnKremer@aol.com
Subj: Re:1001 Ways
Date: 95-09-21 10:00:17 EST
From: Aim2Create
Posted on: America Online
John,
As I gather marketing tips through your book "1001 Ways" I'm starting to get the feeling that I'm going in over my head with my first and only title. Although my book may have mass marketing appeal, I'm wondering now if I should just start marketing it locally first. Also, you emphasized how important book reviews are, and many reviewers need the galleys 3-4 months in advance of publication, which would postpone my publication date. Do you think it's a good idea to make a short, 1,000 first run with a 1995 copyright date, see how it sells locally, then go for a larger run with a 1996 copyright, formal reviews & the whole bit at that time?
Lisa
Subj: Re:1001 Ways
Date: 95-09-21 13:42:44 EST
From: SusanS29
Posted on: America Online
"Although my book may have mass marketing appeal, I'm wondering now if I should just start marketing it locally first."
Aim I did that, but I did make one mistake. I should have had national distribution lined up ahead of time even though I didn't need it yet. Most national distributors like to be in from the beginning.
What's the worst that happens? You won't sell many... but if you sell even 1,000 you should be able to break even if you've priced it realistically (from both market and your points of view). You're unlikely to get those reviews unless you have national distribution set up.
Now -- understand you're hearing from *a beginner.*
I have also just received my first (but not my last) copy of John Kremer's BOOK MARKETING UPDATE newsletter. It's $60 and worth every penny. Don't go out to eat next month or something if necessary, but *get it.* It's a gold mine.
I will post all the stuff so John doesn't have to:
Open Horizons Publishing Company, 209 S. Main St. #200, PO Box 205, Fairfield, IA 52556-0205. Phone: 800-796-6130.
Subj: Re:1001 Ways
Date: 95-09-22 01:26:40 EST
From: JohnKremer
Posted on: America Online
You can start with a short run and then go for a larger run, but I would start with a larger run with a pub date of February or March -- but, if you want to sell some in a local market before the national roll-out, you can do that even yet this year. Just be sure to have a 1996 copyright date on it (something that you can do even if the books come off the press in early November).
That's my short answer -- not knowing all the details.
John Kremer
Subj: Re:1001 Ways
Date: 95-09-22 15:06:54 EST
From: Aim2Create
Posted on: America Online
I want to start with a short run because my funds are limited & I have no idea how well the book will do. But why is a 1996 copyright important? If I print the book in November, shouldn't it have a 1995 copyright, and then, if I get favorable reviews & quotes from that first, affordable run, I could redesign the cover, stick on a 1996 copyright and have the book "come out", nationally, in the spring?
What other information could you use to help me make this decision? I really do appreciate your help!
Lisa
Subj: Re:1001 Ways
Date: 95-09-23 02:01:38 EST
From: JohnKremer
Posted on: America Online
The copyright office doesn't like you to copyright new versions that really aren't new versions.
Just put on the 1996 copyright for any book you print after November 1. You can still redesign the cover, etc. and print a new version later with a 1996 copyright also.
John
Subj: Re:Book Proposal Help Needed
Date: 95-09-27 07:28:19 EST
From: SGreenw706
Posted on: America Online
I have asked this question in several AOL areas and have not received a response. Maybe you can help. My husband and I have written a non-fiction book "KILLERS"(over the edge) about his true experiences with "Higher Powers" in aiding him to keep his sanity and optimism through more "down"experiences than a lot of peoplewho have litterally gone "over the edge". We feel that this book will help as well as make excellent reading. How can I find an agent and/or a publisher to help us without charging us an arm and a leg for publication? We don not have money, he is disabled and I work for small wages. Thank you.
SGREENW706
Subj: Re:Book Proposal Help Needed
Date: 95-09-27 13:52:19 EST
From: Edicwells
Posted on: America Online
Buy or go to library and get How To Write A Book Proposal (Writer's Digest Books) by Michael Larsen and follow his directions closely. Get Beyond The Bestseller by Richard Curtis for a first hand look at the publishing biz written by an agent. Don't pay any agent or 'publisher' to read your manuscript. These two books will give you a good handle on the publishing biz and selling books. Learn all you can, read Publisher's Weekly and look for agents and editors' name who are handling similar books to your own. Send your query or poroposal (see Larsen above) to those individuals. You can call the main reception person at any publisher to check if that editor is still there and to get the appropriate address. Don't call the editor. I hope this crash course helps.
Good Luck.
Martin Edic
Subj: Re:Book Proposal Help Needed
Date: 95-09-28 21:59:29 EST
From: JohnKremer
Posted on: America Online
Send a book proposal with two sample chapters to key new age publishers -- such as Jeremy Tarcher, Bantam, and others. Look in a bookstore to fiind the most appropriate publishers. If you don't know how to look, ask your bookseller to help. Got to a good independent bookseller.
The book proposal should include a synopsis, intended audience, how it compares to similar books (especially well-known ones), and something about the author.
You don't need an agent to sell this book, but if you do get a contract offer from a publisher, I'd suggest you get an agent then to help you negotiate a fair and useful contract.
John Kremer
Subj: Re:Title Time
Date: 95-10-02 09:23:00 EST
From: Aim2Create
Posted on: America Online
I just checked "Books In Print" at the library and found that nobody else is using my title. Is it safe now to start using my book title online (and off), as in "author of the forthcoming How To etc." I understand you can't copyright a title, and am not sure what other considerations I should be concerned about.
Lisa
Subj: Title Time
Date: 95-10-02 11:35:59 EST
From: STANONCON
Posted on: America Online
Can't copyright a title is generally correct. I try to start using mine as soon as I know that I have settled on it; at least it begins to publicize the title and establishes your current usage as possibly "first."
Subj: Re:Title Time
Date: 95-10-02 13:05:51 EST
From: Edicwells
Posted on: America Online
If your title is similar to others, use a strong tagline to differentiate your book. A strong tag can be used as a marketing handle for ads and sales reps who like to have a one line description of a book that they can reel off while pitching a whole catalog of titles.
Subj: Re:Title Time
Date: 95-10-02 19:11:43 EST
From: SusanS29
Posted on: America Online
Lisa, no matter how careful you are... the best-laid plans, and all that.
I checked as carefully as I could. The *week* my book came out (Taming the Dragons: Real Help for Real School Problems) someone else came out with Taming the Dragons (different subtitle). Meanwhile a third publisher came out with Taming Your Dragons.
Subj: Re:Radio Interview Effectiveness
Date: 95-10-03 15:23:10 EST
From: DebtFree 1
Posted on: America Online
I've sold tens of thousands of dollars worth of books via radio interviews, and Radio/TV Interview Report was my main connection to these stations.
One reason I believe interviews have worked for me is that I rarely lose focus on the fact that I'm on the air to sell books -- not just to help the interviewer get good ratings. On the other hand, I also concentrate on building up the interviewer, "Good point, Joe...that's exactly what I say in my book..." because the interviewers are the geese with the golden egg franchise in this arena.
But I regularly remind the audience that I have a "Free Information Package...and I'll even pay for the phone call (800#)."
I never sell through book stores, so I'm not inclined to drive people into them looking for my product -- but even if I did sell through the trades, I would still sell direct via 800# during radio interviews, BECAUSE I GET TO KEEP ALL THE MONEY!
A couple things I keep in mind are:
* although an audience may contain thousands of people, they are listening ONE AT A TIME, BY THEMSELVES, so talk to them as you would to a single person across the kitchen table.
* Be "Up." Sound like you have the solution, not just the problem.
* Remember to get that 800# out there. You're not a professional visitor, you're a salesperson.
* Save the hard-core selling for your information pack. Give out valuable information during your interview. You can't possibly tell them so much that they won't want your book. The more you tell them, the more they'll want what you're selling.
* Use interviews, especially ones where listeners can call in, as research. I'm continually learning about the marketplace's perception of my product -- and their most current needs in the area I cover -- from their questions during these interviews. It's actually the main reason I do them. It keeps me on top of my marketing game.
Finally, don't expect PR (including radio interviews) to be THE major contributor to your bottom line. You can make some money with such opportunities, but not nearly as much as you can by deliberate, focused, direct marketing.
I know I'm one of the few evangelists for skipping the distributors and book stores, and going directly to the customer, but I've seen it work. I've already sold -- this year -- more than $1 million of a book/cassette package I've been marketing for over four years! If I'd have gone to an outside publisher with that, it would have been on and off the book sore shelves in a matter of months -- and I'd have been lucky if they sold the first printing.
Instead, we have over 70,000 customers -- and I have their names and addresses, so I can offer them other information products as well. I know that many people feel uneasy about direct marketing, but it's the future. The Internet is just the beginning of "Being Directly Connected." Mass marketing is going to fade, and direct marketing is going to increase. At least, that's my opinion.
John Cummuta
Subj: Re:Radio Interview Effectiveness
Date: 95-10-03 22:24:40 EST
From: SusanS29
Posted on: America Online
John, I think your take on direct marketing likely to increase is probably right. I find I order clothes, for instance, more and more via mail. It's easy and it's convenient. I can try them on in my own bedroom and try various accessories with them. If I don't like 'em, I just ship 'em back, but most of these places make sure their clothes fit consistently, so I haven't sent any back...
Tell me about this Radio/TV Interview Report. My publicist just raised her prices by a factor of at least four -- meanwhile, I had the major diety of my field enthusiastically endorse my book. I can do this myself...
Subj: Re: Direct Mail
Date: 95-10-03 23:19:32 EST
From: JohnKremer
Posted on: America Online
Yes, I am also a great believer in direct marketing and PR as the two main bases on which to structure a marketing plan. Bookstore sales are just icing on the cake.
John Kremer
Subj: Re: Direct Mail
Date: 95-10-04 11:06:28 EST
From: DebtFree 1
Posted on: America Online
Susan, Radio/TV Interview Report is a publication of Bradley Communications (the president -- Bill Bradley -- left a good message about getting the most out of radio interviews in this folder a few weeks back). You can reach them at 1-800-989-1400. Ask for Pat. She can send you a sample copy and their rates.
Another good outfit I've worked with is called Event Management Services. Now I haven't done anything with them in about a year, but their rates were reasonable at the time, and they only charge you per interview you actually do. Their number is 813-443-7115. Ask for Marsha Friedman.
John
Subj: Re: Do It Yourself
Date: 95-10-05 10:29:43 EST
From: Edicwells
Posted on: America Online
I just recieved a royalty statement for a book published six months ago by a larger press. It was a project I considered publishing myself because it targeted an easily reachable niche market but I sent it out to my 'ideal' publisher and they offered me a six figure advance so I took it. Big mistake. I could have sold more copies in my sleep. Now I'm traveling to their headquarters to deliver a diatribe and marketing plan to their staff and publisher. They have literally done nothing in spite of owning the most succesful periodicals in their field. No ads, no reviews, nada. I asked them how they expected to sell books that no one knew about. Evasive response.
This was not a bookstore title, its a direct mail title but they priced it too low to make a profit as a DM product.
Do it yourself.
Martin
Subj: Re: Direct Mail
Date: 95-10-05 21:12:34 EST
From: SusanS29
Posted on: America Online
Thanks, John!
Subj: To Kremer and Cummata: Question
Date: 95-10-05 21:58:56 EST
From: Suspects
Posted on: America Online
OK, OK, we all love direct marketing. Absolutely FABULOUS.
But...
What about fiction, (another folder, I know), or general interest/entertainment or--as is my case--humor? The "niche" for humor books--excluding very specific books-- is large, indeed it is not a niche at all. Reaching the general public with a message to powerful for an "entertainment" (v/s problem solving, how-to, financial) book is tough. This is why bookstores exist: to expose the leisure reader to a variety of books.
Now, catalogues and book clubs can help, but this is NOT direct marketing...not for the self-publisher, anyway.
Your thoughts?
Subj: What's the publisher's role?
Date: 95-10-07 19:57:20 EST
From: GR4
Posted on: America Online
As a writer of magazine and newspapers articles, I'm not familiar with any aspect of book marketing. I have been reading up on the subject, since I'm in the beginning stages of writing a book. And I keep reading something that completely baffles me-maybe someone can explain. Several articles/books on writing indicate that an author must take an aggressive role in promoting his/her book, since many times the publisher does NOTHING. My question: Why would a publisher put out the money to get a book printed, then spend nothing to try to sell it??? Isn't this like a manufacturer making a new product, then spending zero $ to tell the world that it exists? This makes no sense!
Subj: "This makes no sense!"
Date: 95-10-09 10:35:01 EST
From: STANONCON
Posted on: America Online
Right! But it often works that way. Now if you could manufacture widgets and get the inventor to hire the publicist, book the introduction venues, do the interviews, and generally all the selling, well ........................
Subj: Re: humor
Date: 95-10-09 15:23:42 EST
From: JohnKremer
Posted on: America Online
You are right -- for the most part. Not knowing your title or what the humor is about, I have to agree that direct marketing probably won't be that effective. You need to go the gift market, catalogs, book clubs, and bookstores. Almost any humor title needs these exposure to sell.
For gift market representation, talk to IPM (Independent Publishers Marketing) at 800-669-9044; 312-337-0747. Talk to Donna Montgomery.
There are some great humor newsletters and catalogs that would probably go for your book. Also possibly some other outlets such as Playboy magazine (depending on subject -- they don't do just sex).
Anyway, that's my short answer.
John Kremer
Subj: Re:What's the publisher's role?
Date: 95-10-09 15:26:40 EST
From: JohnKremer
Posted on: America Online
Smaller publishers, for the most part, do agressively market their books. But they still need help since many are limited by time and money. So any help the author can give will pay off.
As for larger publishers, 60-80% of the books they published are on spec. That means they publish them, throw them out to the market, and see which ones stick (with limited if no marketing budget). Larger publishers expect to lose money on many of their books. They make up for it in rights sales and mega sales of their major titles. It's a crazy way to do business, but it works for them.
That's my short cryptic answer to your question.
John Kremer, author, 1001 Ways to Market Your Books
Subj: Re: What's the publisher's role
Date: 95-10-09 19:37:43 EST
From: GR4
Posted on: America Online
Thanks for the answer. It sure is a "unique" way to do business! I have an MBA and 20 years of experience advising business, and NEVER, EVER have I seen anything that works like this. Well, live and learn!
Subj: Book Pub Resource Guide
Date: 95-10-11 08:40:57 EST
From: Mayapriya
Posted on: America Online
Is there a more recent issue of This Adlib publication than the 1993 edition I bought a few months ago? We mailed out hundreds of packets to Independent Book sellers, Rights Buyers etc. and over half (literally!!) came back with wrong address and no forwarding info. That's a heck of a lot of wasted postage and damaged returns! I realize that this is a fluctuating business but does M. Kiefer recheck her addresses each edition to make sure they are still correct? When will a new edition be out?
Subj: Can I crow a little?
Date: 95-10-11 21:20:02 EST
From: SusanS29
Posted on: America Online
My book has shown up on Quality's "top forty!" Yipppeee!
Subj: Crow
Date: 95-10-12 09:21:11 EST
From: STANONCON
Posted on: America Online
Yahoo!
Roy
Subj: Re:Book Pub Resource Guide
Date: 95-10-12 11:19:16 EST
From: JohnKremer
Posted on: America Online
A new edition of the Book Publishing Resource Guide will be coming out late this fall. And, yes, Marie does check the addresses. For the exact date of the new edition, e-mail MarieK7734@aol.com.
A lot of independent booksellers have gone out of business in the past year -- due to the growth of the B&N and Borders superstores.
John Kremer
Subj: Susan Crowed and.........
Date: 95-10-17 09:04:02 EST
From: STANONCON
Posted on: America Online
I don't think I understand this, but........
Susan crowed and this topic died!
Roy
Subj: Re:Susan Crowed and.........
Date: 95-10-17 13:34:54 EST
From: SusanS29
Posted on: America Online
Stan it's so sad... apparently no one likes my singing.. Boohoooooo!
Subj: Re:Susan Crowed and.........
Date: 95-10-18 09:19:18 EST
From: Aim2Create
Posted on: America Online
I think it's great! Sorry I didn't let you know, but I'm all for crowing & crowing loudly - especially when you've got something like this to crow about!
Peter Pan taught me to crow & I'm teaching my kids. Wait until my book comes out - you'll probably hear our household wherever you're at!
Subj: Re:Susan Crowed and.........
Date: 95-10-18 20:46:23 EST
From: Nathan Nap
Posted on: America Online
I think its great when we experience success and good news. Having a book published and getting good feedback on it is one of the most exciting things one can do. However, I find that jealousy is a very common thing. Basically, I have found in my own life that it is better for me to keep my successes private.
Subj: Re:Susan Crowed and.........
Date: 95-10-18 21:20:53 EST
From: SusanS29
Posted on: America Online
That's the attitude to take!
Subj: Re:Susan Crowed and.........
Date: 95-10-18 21:24:24 EST
From: SusanS29
Posted on: America Online
I guess... but I feel I have a lot of friends here, and I think that some of them might even have been a little hurt.
As for jealousy... there's nothing here to be jealous about if one has been published by a "major" publisher, because Quality's list is just for "small press." This "phenonemal" achievement reflects 39 sales to libraries in September.
Subj: Susan Crowed and....
Date: 95-10-19 09:21:50 EST
From: STANONCON
Posted on: America Online
Well, Susan, one of us started something about this crowing thing! But most of us have few enough crowing experiences in life, anyway, so when you get one..."CROW!"
(If we don't crow when we can, our "crow-er" might dry up!)
Roy
Subj: Re:To Kremer and Cummata: Questi
Date: 95-10-22 16:49:43 EST
From: PatJBell
Posted on: America Online
One: think Independent publishing, rather than self-publishing.
Second: consider the gift market rather than book stores.
Pat Bell
Subj: Stocking ????
Date: 95-10-23 00:53:07 EST
From: K9LEARNING
Posted on: America Online
I just came out with a book that has all the earmarks of a bestseller. Great reviews. Strong interest by major newspapers, news wires and national media. I sold out my first print run of 3000 in 6 weeks. My problem is I self publish. My name isn't HarperCollins. Ingram buys 10, then 10, then 24 for there two main warehouses. Barnes & Noble comes out with a 250 initial order. Borders has been great. They ordered 10 for each of their stores. Crown says I passed, now I can be in their data base. Whoopie!
How the hell do you get these idiots to stock a successful book? Please don't tell me public DEMAND. If a customer asks for my book and th don't have it, the clerk will tell them it will take 4 to 6 weeks to get it. The customer is walked and there is no way that transaction shows up on a buyers computer screen. I have people calling me from all over the country that are frustrated because they can't purchase.
What do you think?
Subj: Re:Stocking ????
Date: 95-10-24 17:21:24 EST
From: Joe Judy
Posted on: America Online
Stocking books is ALL that bookstores and distributors do.
Now comes the work! How do you drive people into the stores to ask for your book?
My best solution has been talk radio. I'm speaking from the experience of 570 shows, resulting in 21,750 book sales.
Nobody, I mean, NOBODY sells books like the person whose name is on the cover.
Keep selling
Joe Sabah in Denver, CO
author of "How to Get On Radio Talk Shows All Across America Without Leaving Your Home or Office."
Box 101330
Denver, CO 80250
303-722-7200
Subj: Journals Mkt - Ideas?
Date: 95-10-25 08:33:54 EST
From: PJSBriter
Posted on: America Online
I have 25 yrs of journals (1862-1887 - Civil War and Post) of a family relative that I have transcribed, added illustrations and documentation, glossary, photos, etc. These are from Upstate NY and very, very interesting. The text is ready for publication. Any ideas on a market for this. I've tried a couple university presses, local presses and historical societies. They all say it is a worthwhile mss. but the big presses and mass mkts are taking over. Any suggestions? I'm not out to make millions on this - just want to see it published because it is of historical significance. Thanks - PJSBriter
Subj: Re:Journals Mkt - Ideas?
Date: 95-10-25 21:07:06 EST
From: WriteWork
Posted on: America Online
Have you considered publishing it yourself and marketing it directly to bookstores that specialize in history, museum and college bookstores, and any other related organizations?
Subj: Is it true?
Date: 95-10-26 21:53:12 EST
From: SNAPTP
Posted on: America Online
Is it true that Pub. Weekly only reviews books that have NOT been published. Can a small publisher send in a few titles and hope for the best? Has anyone else tried this? We've done four titles and would like to get reviewed. Please advise via email SNAPTP
Subj: Re:Is it true?
Date: 95-10-26 22:05:41 EST
From: JohnKremer
Posted on: America Online
Publishers Weekly will only review books that have not yet been published. They serve the bookstore market with reviews of new books. They like to publish their review several weeks before publication date so bookstores have time to order the books before the consumer publicity hits.
John Kremer, author, 1001 Ways to Market Your Books
Subj: Re:Journals Mkt - Ideas?
Date: 95-10-27 10:54:40 EST
From: LLBliss
Posted on: America Online
Check out the genealogical presses. Ancestry, Inc., Everton's (Logan, UT). Look in the genealogical or local history section of your library and see who's publishing the kind of thing you have. Good luck.
Subj: Re:Journals Mkt - Ideas?
Date: 95-10-27 11:26:08 EST
From: Aim2Create
Posted on: America Online
Another market *may* be U.S. veterans. See if you can obtain a database from a mailing list company.
Subj: Interviews
Date: 95-10-30 16:18:28 EST
From: Intimage
Posted on: America Online
I have done Maury Povich, Montel Williams, worked on the Discovery Channel, Lifetime...
you name it......I can't say enough about doing radio interviews. I would rather reach out
to a good radio audience...who can write down my 800 #...to 10 of these "prestigious" shows.
One point...try to find out the size of the station. I have the SRDS book...I only work with
10,000 watt & up stations. On a good interview I have sold up to 400 books at a time.
My book, "The REAL Secrets of Beauty" has only been direct marketed. I hire an answering
service...and send my orders to a fulfillment company (Intrepid). Be sure to maintain some
control of the interview.....the interviewers will make fun of you for giving out your 800 # more
than once...let 'em!!
Diane Irons
Subj: Re:Interviews
Date: 95-10-30 18:40:28 EST
From: Joe Judy
Posted on: America Online
Congrats Diane,
You're proof positive AGAIN that Talk Radio is THE WAY TO GO.
Keep talking, and keep selling.
Joe Sabah in Denver, CO
"Where in my bathrobe I've done 570 interviews, all by phone, all book sales at FULL retail."
Subj: More on Radio Interviews
Date: 95-10-30 18:58:18 EST
From: MoneySecre
Posted on: America Online
I've been following the discussion about radio interviews with interest. I've done about 20 interviews for my book, "Money Secrets the Pros Don't Want You to Know" and they've told me I'm a good guest. I have just one more tip: Try to work the name of your book into the interview often. I heard Jackie Collins do a 2-minute interview on Good Morning America, and she must have said the name of her book about 30 times! It's tough if your book title is long, like mine, but it's worth it!
Subj: Book Fairs
Date: 95-10-30 18:59:39 EST
From: MoneySecre
Posted on: America Online
I'm scheduled to do a Book Fair at the National Press Club in a few weeks for my book, "Money Secrets the Pros Don't Want You to Know," and I'm wondering how to make the most out of it. I figure if a lot of press people attend, that will offer tremendous leverage. Any suggestions?
Subj: Re:Book Fairs
Date: 95-10-31 10:52:18 EST
From: Edicwells
Posted on: America Online
My advice for promoting your book to the press people is to have an unforgettable angle they can use that you can put into one or two sentences max. Perhaps an incredible example of one secret the money pros don't want you to know. Reporters need stories. They especially need stories with a local angle whether their locality is a small town or a niche interest group. Find an angle they can localize and keep it simple and you'll get bites.
Subj: radio/tv interviews
Date: 95-11-01 08:56:42 EST
From: Intimage
Posted on: America Online
I did forget to mention one GOOD thing about TV. Many of the smaller (regional) shows
like AM Northwest, Cathy Fountain, etc. have no budget to fly me in. When that happens, I
pay for my own transportation only if they agree to put my 800# on the screen. It seems
to work. Don't go without that 800# promise, however.
Diane Irons/"The REAL Secrets of Beauty"
Subj: Re:radio/tv interviews
Date: 95-11-02 22:09:04 EST
From: SusanS29
Posted on: America Online
Diane that's a good idea.
Subj: Home Biz Resource List
Date: 95-11-03 10:20:44 EST
From: Aim2Create
Posted on: America Online
Those of you on the "Bookmarket" list have already seen the following post, but here it is for the rest... :-)
I am presently pulling together a resource list for my home business book & welcome any suggestions of current/new titles that may apply. Appropriate subject areas for my book are:
1. Home Business - as it relates to family issues (parenting, marital, household, neighborhood, etc.)
2. Home Business - as it relates to career development/opportunities (full-time employment, networking, trade associations, on-line resources, volunteer activities)
3. Home Business - as it relates to the print communications field (copywriting, typesetting, graphic design, desktop publishing, advertising & marketing consulting, & word processing/resume services).
If you're aware of any relevant titles, please contact me at the address below. Since I will only include books I have seen & reviewed myself, also let me know where I could get a copy in hand (without putting a serious dent in my budget!). I would also like to include extended resources, such as trade associations, magazine subscriptions, on-line newsgroups, etc. I welcome your suggestions! Thanks.
Lisa M. Roberts
HomeWord Bound Publishing Co.: A Home Business Publishing Resource
P.O. Box 645, Merrick, New York 11566
(516) 541-6524
Email: Aim2Create@aol.com
Coming Soon: "How To Raise A Family & A Career Under One Roof:
A Personal Guide to Home Business for Parents"
Subj: Re:Book Proposal Help Needed
Date: 95-11-05 19:29:53 EST
From: Susan12549
Posted on: America Online
Am writing a book on dialogue. The woman I'm writing this book with has published two other books on the subject (clinical guides for therapists). This one we're looking at mass market. How does one go about finding an agent. I've looked at LMP and it seems most agents will not accept unsolicited manuscripts. Where do I begin? Thanks.
Susan
Subj: Re:Book Proposal Help Needed
Date: 95-11-06 10:55:39 EST
From: LLBliss
Posted on: America Online
My first question is if you're co-author has two books published already, why not use her agent/publisher? But I take it that, for whatever reason, that's not an option. Pick up a copy of Guide to Literary Agents and Art/Photo Reps, publ by Writer's Digest Books. Second, get a good book on writing proposals. However, as someone else posted elsewhere in this forum, a query letter to the agent is the preferred method of initial contact. Good luck.
Subj: Small Press Book Review
Date: 95-11-07 12:23:45 EST
From: HenryBerry
Posted on: America Online
The Fall 1995 issue of The Small Press Book Review has been uploaded in three sections to the Book Review software library of the AOL Writer's Forum area and to the alt.books.reviews newsgroup of the Internet. The Small Press Book Review reviews books in all categories from independent publishers. Review copies and inquiries to Henry Berry, Editor/Publisher, PO Box 176, Southport, CT 06490; e-mail:henryberry@aol.com.
Subj: Book Clubs
Date: 95-11-07 12:42:01 EST
From: J Nyberg
Posted on: America Online
Where do I find a listing of book clubs? I'm looking for an address for a book club in Petaluma, Calif. specializing in angel books. Thanks for your help.
Subj: Prison market
Date: 95-11-08 16:23:11 EST
From: BOVANPUB
Posted on: America Online
I ran into a man who used to market audio cassettes to people in prisons. Learned it is the (unfortunately0 fastest growing market for mail order.
I have a self-help book (they historically do well in jails) and want to hook up with someone already servicing this market.
Any direction is appreciated. In the meantime, if I can obtain any info, I will pass along.
Subj: Re:Book Clubs
Date: 95-11-10 13:09:00 EST
From: JohnKremer
Posted on: America Online
For book clubs, look in Literary MarketPlace (available at most libraries) or Book Publishing Resource Guide (available at many bookstores or libraries).
I remember seeing the post about an Angel Book Club but as far as I know it will not be listed in the above directories at least for a year.
You might try contacting Publishers Marketing Association by e-mailing PMAOnline@aol.com.
John Kremer, editor, Book Marketing Update newsletter
author, 1001 Ways to Market Your Books
Subj: Re:Book Clubs
Date: 95-11-10 16:51:51 EST
From: BOVANPUB
Posted on: America Online
You may want to contact a magazine called -Anget Times, in Atlanta, GA. They may know more about angel book clubs.
Good luck,
Jim Donovan
author: Handbook To A Happier Life
Subj: Re: Is it true?
Date: 95-11-12 10:15:59 EST
From: Letscreate
Posted on: America Online
A book review is not the only way to get into Publishers Weekly.
My book, *Marketing Online,* got a nice paragraph in the October 16 Publishers Weekly because I gave a talk at the New England Booksellers Association. If you or your book make news, you can get a non-review mention in PW, which I presume can do a lot for the book since it goes to the exact same audience.
Marcia Yudkin
Author, *Marketing Online* and *Six Steps to Free Publicity* (Plume/Penguin Books)
Subj: Humor
Date: 95-11-13 09:05:57 EST
From: Nakape
Posted on: America Online
I'm the author of 3 humor books, two published in trade paper, one forthcoming in hardcover. My previous publishers have gotten me on a couple of daytime talk shows and gotten maybe a dozen radio interviews, which went extremely well...and that's it. I got some print mentions on the first book because a syndicated columnist stumbled upon the book in a bookstore, called the publisher, and interviewed me and my coauthor for a column that went over the wire. The result was terrific sales on book #1 (which had print) and so-so sales on book #2 (which had a lower print run as well). Also, book #1's counter copy display was actually used; book #2's was ordered but not used--in other words, they just put the 6 books into stock. Interestingly, book #1's dump was generic and book #2s had a "cute" copy line (which I thought was dopey--guess I was right!).
Going into book #3, I want to buttress my publisher's efforts. We have one reading set up and we'll be a part of the publisher's web page. My publicist is going for lifestyle editors rather than book reviewers at newspapers, which I think is a good idea. Has anybody else had success publicizing a humor book that they could share? It's such a tricky market.
Subj: Re: Angel Book Club
Date: 95-11-13 21:44:25 EST
From: J Nyberg
Posted on: America Online
Thanks for the book club info. I appreciate the help.
Subj: scary thought
Date: 95-11-17 18:01:34 EST
From: Glpr
Posted on: America Online
John and everyone:
Has anyone ever heard of a client suing their publicist for bad press, lack of good press or any other reason? I've never had a bad relationship with a client, but all of a sudden I'm wondering if I should encorporate. Any scary stories to tell?
Gail
Subj: Re:Humor
Date: 95-11-17 18:04:40 EST
From: Glpr
Posted on: America Online
Nakape writes:
<< Has anybody else had success publicizing a humor book that they could share?>>
I've publicized a ton of feminist humor books by Roz Warren (Crossing Press). We did very well with radio -- it helps that Roz is funny. Also some ood feature articles in cities to which Roz was travelling with her slide show of women's cartoons. The media REALLY likes humor, in my experience.
Gail Leondar-Wright
gail leondar public relations
Subj: Publisher's Weekly
Date: 95-11-21 08:49:01 EST
From: Intimage
Posted on: America Online
I just received a reservation space invitation from PMA. It's for Publisher's Weekly's Spring
announcement issue. The fee is $425.00 per title. There are six titles per page. Has anyone
done this? Was it worth the money? The deadline is Dec. 4th, so any help would be appreciated.
Thanks.
Diane Irons/author "Real Secrets of Beauty"
"Secret Beauty"
Subj: Baker & Taylor promos
Date: 95-11-21 19:08:14 EST
From: SusanS29
Posted on: America Online
Baker & Taylor offer promo opportunities -- for instance, send them the flyers, and they'll insert them in every package they send out for a week. You can specify a geographic area, or type of retail, etc.
Has anyone used this service, and if so, do you think it made money for you?
Subj: Re:scary thought
Date: 95-11-22 01:14:14 EST
From: JohnKremer
Posted on: America Online
I haven't heard of anyone suing a publicist for not doing their job, although I have heard of people asking for and getting their money back for bad performance.
John Kremer, author, 1001 Ways to Market Your Books
Subj: Re:Publisher's Weekly
Date: 95-11-22 01:18:29 EST
From: JohnKremer
Posted on: America Online
Many publishers have used PMA's 1/6 page ad service. I don't know of many publishers who can track specific sales to such ads but they do this for you:
1. They are image advertising. People hear your book's name and your company name.
2. All the readers of PW read the ads as well as the articles -- book clubs, libraries, bookstores, rights buyers, etc. You never know when the right club buyer or chain buyer will see your book and want it.
3. You can then promote your book "as advertised in Publishers Weekly."
John Kremer, editor, Book Marketing Update newsletter
Subj: Re:Publisher's Weekly
Date: 95-11-23 17:02:09 EST
From: SusanS29
Posted on: America Online
Thank you, John! What a wonderful source you are... (and what excellent books you write!)
Wishing all the happiest of Thanksgivings!
Susan Setley
Starfish Publishing Co.
Subj: BookTV
Date: 95-11-23 17:42:17 EST
From: George7636
Posted on: America Online
Watch for author interviews with Elmore Leonard, Ridley Pearson, Charl. Heston, Barbard Taylor Bradford, Robt McNeil and many more on BookTV Nov.23 8-10pm et on Satellite G7-21. We will be on every night for two hours during December on T402-20 9-11 et. We are a television bookstore, available across the US. 1-800-211-4152. Our Web site has the latest schedules....http://www.booktv.com/booktv. contact books @iquest.net for more info
Subj: RE: Publisher's Weekly
Date: 95-11-24 14:22:53 EST
From: Intimage
Posted on: America Online
Thanks for the info, John Kremer. I use your book as a constant reference, and appreciate
your advice. I guess the bottom line is to keep your name (book) OUT THERE!
Diane Irons/"REAL Secrets of Beauty"
"Secret Beauty"
International Image Press
Subj: Choosing a New Distributor
Date: 95-11-24 20:58:13 EST
From: Alex908
Posted on: America Online
Our small independent publishing company has become somewhat dissatisfied with our current distributor--particularly with their slow and erratic remittances. We are considering trying to switch to National Book Network, Independent Publishers Group or Login Publishers Consortium. Could anyone share their experiences with any of these three outfits?
Thanks,
Alex Skutt
McBooks Press
Our www site on vegetarian parenting is at:
http://www.spidergraphics.com/mcb/
Subj: Market Research
Date: 95-11-24 21:51:41 EST
From: Majamison
Posted on: America Online
I am in the process of developing a book proposal and want to do as much market research as I can online. One thing I need to research is the competition. Does anyone know where I can find lists of books by topic? With summaries if possible.
Thanks.
Majamison
Subj: Re:Market Research
Date: 95-11-28 06:37:57 EST
From: BOVANPUB
Posted on: America Online
You want might to check out a web site named: amazon.com
They are basically an online bookseller but have a searchable database. You could do a keyword search there. Their db is 1.1 million titles!!
Good luck
Jim Donovan, Handbook To A Happierr LIfe
Subj: HUMOR/GIFT BOOK MKTG IDEAS
Date: 95-11-29 20:58:39 EST
From: RAZZIAWARD
Posted on: America Online
I am looking to promote my just-published first book on AOL. A humorous compilation of more than 100 film-still-illustrated movie cliches, it is entitled EVERYTHING I KNOW I LEARNED AT THE MOVIES, and should be in book stores nationwiode the weekend of Decmeber 1, priced at $5.95 in paperback. If anyone has suggestions, feedback, etc. (or is interested in purchasing copies of the book itself!) please contact me by Email...
JOHN JB WILSON.
Subj: Re:Choosing a New Distributo
Date: 95-11-30 16:35:22 EST
From: JohnKremer
Posted on: America Online
All three distributors you mentioned have good reputations:
National Book Network is the second largest distributor. A good company. I respect their work a lot. They would do well with your books.
IPG is a good company with good people. But they tend to favor lines of books.
Login Publishers Consortium is my distributor. They do good work. And are expanding fast. They are probably #3 now.
John Kremer, author, 1001 Ways to Market Your Books and editor of Book Marketing Update newsletter
Subj: Re:Market Research
Date: 95-11-30 16:36:06 EST
From: JohnKremer
Posted on: America Online
Amazon.com is a new bookstore that allows you to seach books by topic. Try them.
http://www.amazon.com
John Kremer, editor, Book Marketing Update newsletter
Subj: Re:Market Research
Date: 95-11-30 18:55:29 EST
From: CZLAW
Posted on: America Online
Compuserve has a searchable database of books in print in their reference section. They'll give you a month's use free but you do have to pay for each search you do. Couldn't live without compuserve's research stuff.
Carolyn
Subj: Re:Distributors
Date: 95-11-30 23:20:18 EST
From: Ggji
Posted on: America Online
I am having the same problem as Tainted Blood although I have a distributor, Pacific Pipeline. Ever since we started with them and Baker and Taylor we have had problems. Baker and Taylor puts the books on back order or special order, and Pacific Pipeline has computer problems and show they don't have books, and don't service the orders. Any suggestions?
We are new at this, we have bookstores putting in orders, books signings and even tv and radio shows, and local newspaper publicity and we are blocked by the distributors. Help!
Subj: Re:Distributors
Date: 95-12-01 15:57:03 EST
From: JohnKremer
Posted on: America Online
In regard to your problems with Pacific Pipeline and Baker & Taylor, all I can suggest is that you keep on top of them. Keep them informed of what you are doing.
And add a few more wholesalers such as Ingram. That way, even if one wholesaler is out of stock or having trouble, the bookstores still have a chance to get your book.
John Kremer, author, 1001 Ways to Market Your Books
Subj: Re:Market Research
Date: 95-12-01 21:35:55 EST
From: PatJBell
Posted on: America Online
Check Books in Print, topic section.
PatJBell
Subj: Marketing Religious Book
Date: 95-12-03 13:01:18 EST
From: STLAMB3333
Posted on: America Online
Read your Book, John -- incredible & invaluable!! Need help on marketing/publicizing book, "Charismatic Captivation" -- story of authoritarian abuse taking place in Charismatic/Neo-Pentecostal churches. Need specific info on media interviews on a book of this topic.
Thank you,
Dr. Steven Lambert
Subj: Re:Marketing Religious Book
Date: 95-12-04 02:22:20 EST
From: JohnKremer
Posted on: America Online
Your topic would be hot on almost any TV show, from Oprah or Donahue to 20/20 or Dateline. For a special report that covers the top 250 national TV news/talk shows, call 800-669-0773. The cost is $30.00 plus shipping.
John Kremer
Subj: changed name
Date: 95-12-04 12:56:21 EST
From: Cagero
Posted on: America Online
For anyone interested the screen name stanoncon has now been exchanged for cagero.
Subj: Reaching cheerleaders
Date: 95-12-06 23:46:29 EST
From: JHU9
Posted on: America Online
We would be interested in methods of marketing to cheerleaders in school. The book"The Cheerleaders Guide to Life" was awarded one the Books for The Teen Age 1995 by New York Public Library. If anyone can suggest message boards browsed by students ages 8-20 with computers in every class now, publications, and any successful venues you may have had luck with in marketing to students this age on a limited budget.
JHU9@aol.com
Subj: FAQs as a publicity tool
Date: 95-12-09 15:58:03 EST
From: Letscreate
Posted on: America Online
As one technique to increase interest in my 1988 book, *Freelance Writing* from HarperCollins, I wrote a Frequently Asked Questions file on Freelance Writing and announced its availability on the Internet and several online services. A perfect stranger offered to archive the FAQ at his Web site and post it automatically every week to a newsgroup on writing. Yesterday I discovered that the FAQ was recommended highly in the magazine Internet World. I already know that the FAQ induced more people to go out and buy the book, and I imagine that the traditional print publicity will help as well. I'm confident this is only the beginning of getting results from it. I haven't even yet submitted it to the official FAQ archives.
Anyone can write a FAQ. If it contains useful information you could get this kind of payoff too! To see how I did it, you can send any E-mail message to fl@yudkin.com.
Marcia Yudkin
letscreate@aol.com
electronic brochure available from info@yudkin.com.
Subj: Re:NEED HELP ON AGENT, NOW!
Date: 95-12-11 15:45:46 EST
From: JohnKremer
Posted on: America Online
I have not heard of any of those agents.
Try Jeff Herman at the Jeff Herman Agency. He handled the Chicken Soup authors on their last book. Call 212-941-0540. Good guy.
John Kremer, author, 1001 Ways to Market Your Books
Subj: Book Marketing Seminar
Date: 95-12-11 15:47:12 EST
From: JohnKremer
Posted on: America Online
If you are interested in a book marketing seminar in California, I will be leading a three-day Blast-Off Book Marketing Seminar in San Francisco on March 8 through 10. I'll cover publicity, distribution, special sales, subsidiary rights, and other creative marketing ideas. For more information, e-mail JohnKremer@aol.com.
John Kremer, author of 1001 Ways to Market Your Books
editor of Book Marketing Update newsletter
Subj: TV Talk Shows
Date: 95-12-11 20:01:01 EST
From: Intimage
Posted on: America Online
I just thought that this could be a great marketing opportunity for fellow authors to share
successful TV interviews. May I start? I just did an interview today on "America's Talking"
ALIVE & WELLNESS show. Although they do not pay for transport, they will promote your
book and put your number on screen. Has anyone else have any TV shows (local, regional,
or national) that they had good results with? Beats paying a publicity agent if we can share
this info.....I'm sure we all write on different subjects.
Regards!!
Diane Irons/"Real Secrets of Beauty"
"Secrets of Beauty"
Many shows want pictures.....get a good headshot made up!
Subj: talkshows
Date: 95-12-12 10:56:41 EST
From: Cagero
Posted on: America Online
Diane, my experience until now has been limited to local/regional shows and the daytime shows on TV have been highly lauded by the host and the floor crew but have been remarkably unproductive otherwise. On the other hand, my radio guest appearances have paid off handsomely. I think it's because there's a whole different audience, there. (Or, maybe I don't know the secret of beauty for men!)
Roy
Subj: Re:talkshows
Date: 95-12-12 17:11:07 EST
From: Intimage
Posted on: America Online
Roy:
When it works best for me, the host shows my book...then screens up my 800 number.
Then I make sure that the station receptionist has my number. I did a little show
in Portland, Oregon recently....".AM Northwest".....and sold almost 1,000 copies of my book.
But you're right...unless that formula is in place....it just can't work. What TV shows did you
do? Which ones disappointed you?
Diane
Subj: Info on Publicity
Date: 95-12-14 17:06:34 EST
From: BookInfo
Posted on: America Online
If you would like information about obtaining the booklet, "How to Get the Publicity Your Book Deserves," please e-mail Century Guild Communications at BookInfo@aol.com. This is a practical guide for authors who want maximum publicity for a minimum expense.
Subj: JOHN KREMER
Date: 95-12-14 21:53:12 EST
From: PODBOD
Posted on: America Online
HOW DO I MARKET AND SELL MY BOOK ON THE INTERNET? I HAVE AWRITTENA 386 PAGE GUIDE TO UNDERSTANDING, FINDING AND PAYING FOR HEALTH CARE IN TODAY'S MANAGED CARE WORLD. IT IS WRITTEN FOR THE CONSUMER OF HEALTH CARE. CAN I SELL IT OVER THE INTERNET AND DOWNLOAD THE FILES TO POTENTIAL BUYERS BY WAY OF A CREDIT CARD?
PLEASE RESPOND BY EMAIL TO PODBOD@AOL.COM
Subj: Re:Talkshows
Date: 95-12-16 01:24:07 EST
From: PerfumeLdy
Posted on: America Online
Great idea on sharing talk show information, Diane.
Try the Rise and Shine show, taped in southern California. (714-963-2249, fax 714-963-1039) You get half an hour and they are marvelous about putting up your 800# plus pitching something like a free newsletter (mine is Scents & Style). Rise and Shine is on the American Independent Network and is aired in more than 180 major markets coast to coast. Good luck with it. My segment airs Dec. 18. Others?
Jan Moran - Fabulous Fragrances
Subj: The Publicity FAQ
Date: 95-12-16 15:17:05 EST
From: Letscreate
Posted on: America Online
Media publicity -- you mean free advertising?
What's a pitch letter?
If I send something in, should I call to follow up?
These are some of the questions answered in the Brand-new Publicity FAQ (Frequently Asked Questions file), available free by sending any E-mail message to prinfo@yudkin.com. Brought to you as a public service by Marcia Yudkin, author of Six Steps to Free Publicity and Marketing Online, both from Plume Books.
Subj: Re:NEW BOOK(DOCTORS)
Date: 95-12-16 17:05:36 EST
From: JohnKremer
Posted on: America Online
Marketing on the internet? That's a big question. It's not something to be answered in a short answer here. Join the PMA list for a discussion of marketing on the internet. E-mail to Listserv@shrsys.hslc.org
Send message: subscribe PMA-L (your first name, your last name)
Also contact bookzone at bookzone@ttx.com
John Kremer, editor, Book Marketing Update newsletter
P.S. The January issue of my newsletter will have four to five dense pages of info on marketing on the internet.
Subj: Re:TV Talk Shows
Date: 95-12-19 18:18:14 EST
From: PamMurray
Posted on: America Online
Diane Irons:
Regarding your request about TV talk shows, I host a talk show in Seattle. We feature one person per 1/2 hour show. Although we've been on hiatus for a couple of months, we tape ahead and will resume after the first of the year. I don't have the schedule yet, but if you, or other authors, are ever in Seattle, please contact me with your information. (We usually schedule our guests quite a ways ahead of the taping.)
Pam Murray
Host, "Health, Spirit and Living"
Author: "The New Success: How To Redefine, Create, and Survive Your Own Success"
Subj: Re: book marketing ideas
Date: 95-12-19 19:28:54 EST
From: Pen2nia
Posted on: America Online
Can anyone out there help me? My book, "You Can Get There From Here" was recently published. My publishers (Bryant & Dillon) have left me hanging to matket and promote my book without their (financial) support. Although I've managed to get quite a bit done, there is still much to do! My book is about empowerment for women (minus the male bashing!). Any ideas on how to market and promote my book (especially FREE resources, $$$ is tight) would be greatly appreciated. Please send e-mail or fax me at (410) 655-8555. Many thanks!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!
Subj: Re:TV Talk Shows
Date: 95-12-20 17:08:26 EST
From: Intimage
Posted on: America Online
Pam:
Thanks for the offer! Many of us could come into Seattle on a tour. I know that I will be
working in Portland, Oregon in the new year, and would be happy to arrange a taping.
You can contact me by phone: 617-245-9593 or e-mail intimage. Or post your e-mail
address or phone. I am sure that there are lots of interesting authors on-line who would
add to your programming.
Diane Irons/International Image Press
Subj: New radio show
Date: 95-12-22 18:37:08 EST
From: Intimage
Posted on: America Online
A friend, Frankie Boyer, has just started a new radio program on 590 AM in Boston (WBNW).
It is a show on being single. Any of you who have written a book on relationships, the art of
being single, etc. would be most welcome on her show. This is a 50,000 watt station in
Boston and airs live from 9PM to 10PM every Sunday.. Frankie's # is 617-523-4656. Mention my
referral. While I am at it....let me give you another radio lead. There is a lovely
gentleman, Dick Drury, who does a show at night on WYLL in Chicago. I have been on
several times, and have never failed to sell upwards of 100 books. He takes calls from
listeners, is very nice and non-confrontational. Anyone else out there with a good show
referral? Let's make this "Book Marketing" group REALLY work!!
Diane Irons/"REAL Secrets of Beauty"
"Secret Beauty"
Subj: Re:New radio show
Date: 95-12-27 03:16:14 EST
From: JohnKremer
Posted on: America Online
Diane...
Thanks for the info on the new radio show. Do you have more specifics? For example, the addresses and phone numbers of the shows you discussed? Also the producer's name? This information would also be helpful.
I'll post some info later. Thanks.
John Kremer, editor, Book Marketing Update newsletter
Subj: Re:New radio show
Date: 95-12-27 16:33:51 EST
From: Intimage
Posted on: America Online
John:
Whoops...sorry. Here's the info on WYLL. Dick's show is called "Drury at Night. It airs
nightly at 9AM CT. His producer is Terry, and she can be reached at 708-956-5030.
Or write: WYLL
25 Northwest Point
Elk Grove, ILL 60007
Good luck, John....and let us know how you do.
Diane Irons/International Image Press
Subj: 800 number
Date: 95-12-28 17:17:35 EST
From: Garvin2277
Posted on: America Online
okay, naive question (and it's probably been asked before but I can't find it). How do I get an 800 number to sell my book? What do the book publishers themselves think of this idea (do they still share in the profits)? My first book is coming out in February from Henry Holt and I just want it to go well.
thanks very much.
Subj: Re:800 number
Date: 95-12-29 01:42:06 EST
From: JohnKremer
Posted on: America Online
Your publisher probably has an 800 number already. Let them do the selling.
If you want your own 800 number, first of all you have to staff it. Are you ready to take calls day and night? Many companies offer 800 numbers that will ring on your regular telephone line (at home or at the office). Iowa Network Services here in Iowa offers such services, but other companies around the country also can provide you with an 800 number.
My home 800 number costs about 22cents a minute. No monthly charge. No set up fee. No minimum. I use it to call my wife when I'm traveling. It makes it easy to call from an airport, or wherever I happen to be.
John Kremer, author, 1001 Ways to Market Your Books
Subj: Re:800 number
Date: 95-12-29 12:11:47 EST
From: Garvin2277
Posted on: America Online
John, thanks for the insights. I'll call the publishing house and get details on their 800 number before setting up my own.
Subj: Re:Inland
Date: 95-12-30 15:07:22 EST
From: BIZGAZETTE
Posted on: America Online
I recently read something in the NAPRA review about them being taken over by Koen distributors. You might check with Koen.
Jim
Subj: Re:Inland
Date: 95-12-30 15:15:13 EST
From: JohnKremer
Posted on: America Online
Inland, the wholesale division, was bought by Koen. That is correct.
Inbook, the distribution arm of Inland, was recently bought by Login Publishers Consortium out of Chicago.
John Kremer
Subj: John's book
Date: 96-01-02 16:29:46 EST
From: Garvin2277
Posted on: America Online
John, you'll be happy to know that your 1,001 Ways to Market Your Book is a high-interest book out here in Portland, Oregon. I just went to Powell's (surely the world's largest bookstore) and they directed me to it without even looking it up on the computer. I'm looking foward to sitting down with it tonight. (in fact, I'm at work now and it's tough to resist opening it. It's almost as good of an excuse to avoid work as spending time on AOL has become for me).
Subj: Re:John's book
Date: 96-01-05 13:10:18 EST
From: JB627
Posted on: America Online
John: I just read (again) part of 1,001 Ways to Market Your Books and once again found some helpful tips to pass along to my publisher. Have a question for you: what's the best way to get in touch with gift reps? One of my guidebooks, THE ALAMO CITY GUIDE, would be perfect for gift stores in San Antonio, but I'm having a tough time getting it in the stores. Visiting each store individually is slow and not too efficient (buyers always seem to be out of the store when I go by). Wondered if you had advice...
Thanks...and thanks for all the tips in your book! Paris Permenter
Author, THE ALAMO CITY GUIDE, DAY TRIPS FROM SAN ANTONIO AND AUSTIN, TEXAS BARBECUE
Subj: Re:San Antonio Guide
Date: 96-01-05 17:49:30 EST
From: BOVANPUB
Posted on: America Online
You might find out when and where the local gift and merchandise shows are. Usually this is the time of year. I just came back from a gift show near Philadelphia and was able to make contact with a rep company that calls on the gist market with cards, etc.
A tip: Their concern was being upstaged by the book reps. You may want to make a special deal for the gift market there.
John Kremmer or Dan Poynter could probably advise you better than I on that.
Also, this month is the national gift show in New York.
good luck,
Jim Donovan
Handbook To A Happier Life
Subj: Re:San Antonio Guide
Date: 96-01-06 16:07:44 EST
From: JB627
Posted on: America Online
Jim: Many thanks for the good advice! Paris
Subj: Re: Gift reps
Date: 96-01-07 00:43:45 EST
From: JohnKremer
Posted on: America Online
The best way to find gift reps is to ask some gift stores to recommend gift reps they like working with. Good ones.
Most of the gift reps in the Texas area are headquartered in the Dallas area. There should be something like the Dallas Gift Center where you can meet many of them.
John Kremer, author, 1001 Ways to Market Your Books
Subj: Re: Gift reps
Date: 96-01-07 14:36:41 EST
From: JB627
Posted on: America Online
John: Many thanks! I'm going to give some gift shops a call on Monday and check out the market in Dallas.
Paris
Subj: Does anyone know?
Date: 96-01-09 17:01:53 EST
From: BOVANPUB
Posted on: America Online
I am interested in buying co-op space in the upcoming (next week) NY Gift show at the Javits center. Does anyone know of anssociations that are exhibiting?
Thanks,
Jim
Subj: anyone heard of
Date: 96-01-10 18:12:41 EST
From: Mayapriya
Posted on: America Online
Anyone know anything about Source Book, Inc.? How big they are, any recent acquisitions they may have made? Someone told me how they were now very big in the distribution world, and mentioned the name Dominique Raccah. I have never heard of them, but that doesn't mean much. Any info appreciated.
Subj: agent query
Date: 96-01-10 20:23:21 EST
From: DylanB
Posted on: America Online
Have any of you branched out into CD-ROM publishing enough to know of an agent who specializes in it? I have a wonderful agent for books, but he can't even recommend someone for CD-ROMs. Grateful for any suggestions.
Dylan
Subj: Re:agent query
Date: 96-01-11 16:32:04 EST
From: Garvin2277
Posted on: America Online
Dylan, as creative director of a large CD-ROM publishing company, I can give you an idea of what's happening in that world. What most CD-ROM publishers are looking for right now is to buy electronic rights for certain titles that they're producing anyway. For example, we're producing a film title right now. For that, I dealt with Random House for one book and S&S for another. We generally pay anywhere from $2000 to $15000 for nonexclusive rights. The exceptions are very big name authors who would draw significant numbers of buyers just based on their name (like a Martha Stewart). It's really rare to find a CD company that will build an entire original disc around a title that hasn't been published yet. One exception is Voyager in New York City which does beautiful work. The problem is that a CD can easily cost $500,000 to produce and - for that amount of money - you have to have several books on the disc to build sales. In our latest health title, for example, we have more than 3 million words of text from 5 complete medical guides. Hope this helps.
Subj: Re:Sourcebooks
Date: 96-01-12 01:07:47 EST
From: JohnKremer
Posted on: America Online
Sourcebooks is a distributor to the gift trade. They distribute my book to the gift trade.
A related company, Login Publishers Consortium, distributes books to bookstores. They distribute mine.
John Kremer
Subj: Re:Sourcebooks
Date: 96-01-12 11:41:23 EST
From: Mayapriya
Posted on: America Online
John,
Thanks for the info. When you say a related company--do you mean owned by Sourcebooks? I think thats what I heard, that they bought Login. Is that true?
By the way, your book 1001 Ways has helped me so much. I go back and refer to it and check out things I hear about somewhere else to see what you have to say. Thanks again for writing such a useful piece.
Subj: Frankie Boyer
Date: 96-01-12 17:15:28 EST
From: Glpr
Posted on: America Online
I wanted to echo Diane's praise of Frankie Boyer. I am a book publicist and Frankie has intreviewed about two dozen of my author-clients. Just about everyone has said she is well-prepared, thoughtful and kind. Frankie is a really good person and great interviewer.
Gail Leondar-Wright
gail leondar public relations
Subj: Re:Sourcebooks
Date: 96-01-13 18:18:44 EST
From: JohnKremer
Posted on: America Online
Sourcebooks is owned by Dominique Raccah who is one of the founders and co-owners of Login. That's how they are related.
John Kremer
Subj: Book Mktg Blast-Off Seminar
Date: 96-01-13 18:20:13 EST
From: JohnKremer
Posted on: America Online
I'm not sure I posted this before, but I did want to let you know about this seminar that I will be giving in San Francisco...
If you are interested in a book marketing seminar in California, I will be leading a three-day Blast-Off Book Marketing Seminar in San Francisco on March 8 through 10. I'll cover publicity, distribution, special sales, subsidiary rights, and other creative marketing ideas. For more information, e-mail JohnKremer@bookmarket.com.
John Kremer, author of 1001 Ways to Market Your Books
editor of Book Marketing Update newsletter
Subj: Press Acccess - Database
Date: 96-01-14 21:49:14 EST
From: GINACM
Posted on: America Online
Has anyone used the "Press Access" database for media contacts? I am considering purchasing the quarterly updated Computer and Business Books databases but the $1200 price seems high to me. Anyone happy with it? Heard of it? I'd love you advice before spending money from my budget. I am a manager of Marketing and Public Relations for a small publisher - I've just switched into the publishing industry after years in Healthcare/Hospital/Physician marketing. (Big change!) Would appreciate your opinions! Especially yours Mr. Kremer - I'm reading 1001 Ways to Market...
Subj: Indie Press Book Guide
Date: 96-01-15 19:56:09 EST
From: PopFront
Posted on: America Online
Hello: Looking for listings for the "Quick Book Browser Guide To Independent Press Books," which will be a trade paperback targeted to a mass consumer audience. All independent titles and categories welcom. Email me for details, or check out our website:
http://ourworld.compuserve.com/homepages/PopFront
Subj: Re:Indie Press Book Guide
Date: 96-01-15 22:54:48 EST
From: SusanS29
Posted on: America Online
Are you going to charge for listings, PopFront?
Subj: Re:Press Acccess - Database
Date: 96-01-17 21:39:48 EST
From: Bradleycom
Posted on: America Online
Never seen Press Access but I've heard that their stuff is pretty good for the high-tech media. They compete with MediaMap (Cambridge, MA). There's also a Computer Media Directory published by a company out of San Francisco (sorry don't have either company's number).
What's your book about? Is it high-tech?
If you want to reach the consumer media, you might find our company's Publicity Blitz media directory-on-disk which lists over 16,000 journalists in more than 52 subject categories including newspaper computer editors.
Bill Harrison
Bradley Communications Corp
Phone 800-989-1400 ext 415
FAX 610-284-3704
E-mail: Bradleycom@aol.com
Subj: Re:Press Acccess - Database
Date: 96-01-18 12:38:12 EST
From: JohnKremer
Posted on: America Online
Gosh, for $200 you can have the entire PR Profit-Center database produced by Ad-Lib Publications (my former company). I sell it. This database, which you own and use as much as you want, costs $200 for about 17,000 contacts -- newspapers, magazines, TV shows, radio shows, and syndicated columnists. All coded by subject interest. You need a database program to use these database files. E-mail be for more specifics at JohnKremer@aol.com. Or call me at 800-796-6130.
John Kremer, editor, Book Marketing Update newsletter
Subj: Publicists
Date: 96-01-19 17:48:15 EST
From: Intimage
Posted on: America Online
I was wondering if any of you use publicists to market your books? Did you
find it worthwhile? Have any of you hired telemarketers with a script to line up
interviews? Is there an area on WWW or AOL to locate publicists? How do you
hook up with a major publicist like William Morris?
Thanks for any input.
Diane Irons/Author "REAL Secrets of Beauty"
"Secret Beauty"
Subj: Re:Publicists
Date: 96-01-21 16:18:27 EST
From: JohnKremer
Posted on: America Online
There used to be (I haven't checked lately) a discussion area for publicists in the Cowles/Simba area of AOL. Keyword: COWLES.
John Kremer
Subj: Re:Publicists
Date: 96-01-21 21:15:04 EST
From: SusanS29
Posted on: America Online
"I was wondering if any of you use publicists to market your books? Did you
find it worthwhile?"
I did try it. It was a colossal waste of money.
Subj: Re:Publicists
Date: 96-01-22 12:09:15 EST
From: Garvin2277
Posted on: America Online
Susan, I'd love to have details about why you feel it was a waste. How much (approximately) did you spend? What were you led to expect? What really happened? I was getting ready to call a publicist today to help me with my book simply because our publishing company doesn't have the time to give us. And this woman comes highly recommended as she recently put a so-so book on the Times best-seller list. I'm nervous though.
Subj: Publicists do pay off!
Date: 96-01-22 15:49:11 EST
From: Joe Judy
Posted on: America Online
When I self published our first book "How to Get the Job you Really Want and Get Employers to Call You" I used a NYC publicist, and got fabulous results.
His fee went from $1,200 for 20 shows to
$1,500 for next 20 shows and
then $2,000 for the next group.
That's when I said "that can't be that hard." So I went on to become my own publicist, and created a list of 700+ radio talk shows who all interview guests by telephone.
My results: 571 shows = $306,000 book sales, all at full retail.
Joe Sabah in Denver, CO where it's snowing and 24 degrees today.
Would love to chat with you about this
1-800-945-2488.
Latest book: "How to Get on Radio Talk Shows All Across America Without Leaving Your Home or Office."
Subj: Re:Publicists
Date: 96-01-22 21:04:44 EST
From: SusanS29
Posted on: America Online
"What really happened?"
What really happened is she got me ten minute spots at 6:30 AM on Sunday morning on small stations. She had no luck with the major papers, and I got it into the smaller ones myself. She mapped out a plan, and when we went to implement the second part of it she sent me a cost estimate that was EIGHT TIMES as high as her first one had been.
Subj: Re:Publicists
Date: 96-01-23 00:47:57 EST
From: Edicwells
Posted on: America Online
One place to start is with a publicist who knows the book publishing world. I'd also get John Kremer's list of PR sources and try your luck on your own. Ask about track records with specific figures, get references and check them, ask exactly what the fee covers and what hourly rate it is based on and consider offering a per order commission (good luck on that). Hacks abound in publicity as with other fields. Remember Gene Roddenberry:
'People tell me 90% of television is junk. 90% of everything is junk.'
Martin
Subj: Re:Publicists
Date: 96-01-23 10:54:48 EST
From: GINACM
Posted on: America Online
I have been "mentored" by publicist, Alice B. Acheson. We have simply hired her to consult/teach. It has produced wonderful results for me as Manager of Marketing and PR for a small publisher. Consider hiring a good, reputable publicist as a "mentor" for a short time to learn what you can...then do it yourself! Saves $$$ and you learn and win!
Gina C. Matson
Subj: Books In Print
Date: 96-01-24 17:24:03 EST
From: DebTong
Posted on: America Online
Is there any way to access the resource Books in Print online (web site, etc.)? Many thanks!
Deb
Subj: publicity
Date: 96-01-25 16:50:27 EST
From: Intimage
Posted on: America Online
John Kremer is right about Cowles. There's lots of info there. I've already done the Yearbook
of Experts, Authorities, & Spokespersons, Radio & TV Interview Report (Absolutely wonderful!),
and I was looking to go a level up. Do any of you think it's not credible to do your own
publicity (vote for me and I'll set you free logic)? I guess I'm prejudiced because I have been
on the other side (as a host in radio and tv), and when I have been approached that way it
has seemed kind of Mom and Pop. Do any of you have any marketing approaches, outlets, etc.
that have worked for you? I heard of one author who puts on an English accent and pretends
to be her own publicist ( I don't have the energy or courage for that).
Thanks everyone!
Diane Irons/REAL Secrets of Beauty
Secret Beauty
Subj: Re:Publicists
Date: 96-01-25 18:32:18 EST
From: Copy89108
Posted on: America Online
Gina,
You're dead on. "Consider hiring a good, reputable publicist as a "mentor" for a short time to learn what you can...then do it yourself! Saves $$$ and you learn and win!"
And if you find you don't have time to market yourself, retain the publicist. Do be careful. There are bad ones and good ones out there. The good ones will get your book where it needs to go... the bad ones won't.
What's the easiest way to tell whether you have a good publicist or a bad one? Ask them what they think of the product and how much they think their willing to do.
The good ones will say: their are no gauruntees and it does cost money to reach the right the people with the right story. The good ones will also encourage you to start small and build around your marketing campaign as sales come in. The bad ones will tell you they can positively get you on Good Morning American on a shoe-string budget or tell you if you pay big bucks in the beginning, their work will pay off.
Richard R. Becker
Subj: Re:Publicists
Date: 96-01-28 15:07:33 EST
From: PatJBell
Posted on: America Online
I hired a publicist for my first book to do the electronic stuff. She was incredible! Got me on ca 2 hours of air time (TV and radio), including all the major stations in my city. Well worth the money! PS She's not doing that anymore. :(
Pat Bell
Cat's-paw Press
Subj: Re:Books In Print
Date: 96-01-29 00:14:46 EST
From: JohnKremer
Posted on: America Online
I'm not sure the address but you might find it at http://www.bookwire.com
You might also want to visit http://www.amazon.com, which features a database of 1,000,000 titles (supposedly).
======================================================
John Kremer, list owner, bookmarket
author, 1001 Ways to Market Your Books
Want to sell more books? Attend the 3-day all-secrets-revealed 1996
Book Marketing Blast-Off Seminar in San Francisco on March 8 to 10
For details, e-mail: Seminar@bookmarket.com
======================================================
Subj: PMA/ABA Convention - Chicago
Date: 96-01-31 20:44:16 EST
From: GINACM
Posted on: America Online
Are any of you attending the PMA/ABA "University" in June - Chicago? And the ABA event?
I am attending for the first time - would appreciate any guidance, suggestions, helpful tips???
Thanks!
Gina C. Matson
Manager, Marketing and Public Relations
Maximum Press
Subj: Re:PMA/ABA Convention - Chic
Date: 96-01-31 23:45:15 EST
From: JohnKremer
Posted on: America Online
I will be there, of course. My advice: Do everything. Talk to as many people as you can. Make contacts. Work to sell rights (especially foreign rights). Look for media. Etc.
I can't begin to give you advice in a short message.
John Kremer
Subj: Re:publicity
Date: 96-02-01 14:23:18 EST
From: PamMurray
Posted on: America Online
I've tried it both ways-hiring someone and doing my own. The publicist didn't do what we agreed she would, so she didn't work out. I'm pretty successful doing my own publicity, but, the fact is, it often takes time I don't have. I'm thinking of going with a mix--mostly my own publicity, but working with a reputable publicist when I need help.
Pam Murray
"Secrets of Master Networkers"
Subj: Re:publicity
Date: 96-02-02 22:16:45 EST
From: LeaCaren
Posted on: America Online
Speaking of marketing, everybody please buy my book, Wrestling Back. It is a terrific story and available (with more profit to me) through my publisher, Dimi Press. They can be reached at DickBook@AOL.com. I spent ten years writing and rewriting this non-fiction book of a world class athlete paralyzed in a car accident and how he and his family and friends dealt with the trauma. It has good medical information in it as well.
Subj: Small Press Book Review
Date: 96-02-05 16:26:55 EST
From: HenryBerry
Posted on: America Online
The Winter 1996 issue of The Small Press Book Review has been uploaded to the Book Review area of the software library in the Writer's Forum in the AOL Clubs and Interests section and to the alt.books.reviews newsgroup of the Internet on January 31. The address of SPBR is PO Box 176, Southport, CT 06490 for inquiries and review copies.
Subj: Help! Int'l Contracts, etc.
Date: 96-02-06 08:10:19 EST
From: LorilynB
Posted on: America Online
I can't believe I've been playing around in the Writers Cafe for 3 months and missed this great BB!
Wonderful to see familiar "faces" such as John Kremer and Bill Harrison (met them at last year's ISPPI publishing conference, a conference I recommend for ALL independent publishers, by the way!). (Bill, if you're reading this, tell Jim I said "Hey!")
Anyway: I am the author and publisher of "The Original LOVERS' QUESTIONNAIRE Book: A Fun Way to Compare Values" and I followed all the advice I received at last year's conference, including revamping my cover. The book is now in its third printing, I am selling U.K. rights, and I've done about 100 radio interviews.
My questions: Does anyone have any advice/warnings/tips on negotiating international publishing contracts? My British publisher is coming up with a British version that will be published in May of this year. They are using their own cartoonist (instead of my cartoons), and they are assigning their publicist to it. They plan 10,000 books the first year. I've agreed to 62 cents a copy, based on a UK price of about US$8. They will also pay a roundtrip fare to London, and half the cost of a week's apartment in a a "good neighborhood" so I can do promotion there (in October). ANYWAY, my questions:
1. Given all this information, is there anything I should be careful of when I sign the contract?
2. Does anyone know a U.S. lawyer (I'm in North Carolina, I don't know if they have to practice in their own states) who knows British publishing law? I've ordered a book on publishing law, but I'm afraid it's only US law.
3. Also, the British publisher asked me if I wanted a British agent...a friend of his, of course. When I asked WHY I needed an agent, the publisher said so it'd be easier for me to sue him if things didn't go well. I thought the last thing I needed was ANY agent (to take 10-12% of my $$$), let alone one that lives a continent away and is a friend of the publisher! (Someone, please confirm my brilliance or my stupidity, thank you!) (Other than that, I've communicated with the publisher, his editor, and his publicist all by email, and they seem quite professional.)
4. Has anyone ever bought an ad in the National Press Club directory? I advertised for six months last year in Bradley Communications' Radio/TV Interview Report, and it was WONDERFUL, but I'm no longer working out of my home, so I need fewer interviews with greater impact...and I can't afford any BIG costs right now. ( The Nat'l Press Club cost was about $380 or so.) The topics listed for the Nat'l Press Club seemed to be all "hard" news. I'd love to know if anyone has advertised there and what they experienced.
Thanks!!!!!!!
Lorilyn Bailey
Subj: Re:Help! Int'l Contracts, et
Date: 96-02-06 12:40:13 EST
From: JohnKremer
Posted on: America Online
>>3. Also, the British publisher asked me if I wanted a British agent...a friend of his, of course. When I asked WHY I needed an agent, the publisher said so it'd be easier for me to sue him if things didn't go well. I thought the last thing I needed was ANY agent (to take 10-12% of my $$$), let alone one that lives a continent away and is a friend of the publisher!
You would be wise to have an agent. Try Writer's House out of New York. Their address and phone number is listed in my book 1001 Ways to Market Your Books. Probably also in Literary MarketPlace. They have two divisions: one for publishers, one for authors. They represent many small publishers in the sale of rights -- reprint, foreign, movie, etc. rights. A good company. I'm sure they have their own co-agents in Britain, etc. It does, however, mean paying 10 to 20% for such services, but agents generally earn their percentage in helping you negotiate a strong contract, good advance, plus help with monitoring contract compliance.
Below is an example of a reasonable, temporary signature for posting to usenet newsgroups, forums, and mailing lists.
======================================================
John Kremer, author, 1001 Ways to Market Your Books
Want to sell more books? Attend the 3-day all-secrets-revealed 1996
Book Marketing Blast-Off Seminar in San Francisco on March 8 to 10
For details, e-mail: Seminar@bookmarket.com
======================================================
Subj: Re:radio talk shows
Date: 96-02-06 13:39:47 EST
From: RITE4MONEY
Posted on: America Online
Promoting my own work-at-home reference book, WRITING FOR MONEY, I'll tell you what bookstore mgrs. have told me. Every time I'm on the radio, my book sells more copies. My advice: Do as many phone interviews as you can...they can't hurt.
Subj: Re:publicity
Date: 96-02-06 17:51:51 EST
From: Glpr
Posted on: America Online
GEEZ: You stay away from this area for a couple of weeks and miss a whole debate about your profession. The horror stories about publicists break my heart. No one should take your money and not produce results. A reputable publicist will give you a list of where they have placed interviews/reviews in the past and the names and phone numbers of satisfied clients. Use these! (continued...)
Gail Leondar-Wright
gail leondar public relations
Subj: Re:publicity continued
Date: 96-02-06 17:55:19 EST
From: Glpr
Posted on: America Online
... A good publicist will also tell you what, based on her experience with similar books, you can expect. I have promoted over 100 books and I am no longer surprised at what publicity I can generate for a given book. Sometimes I get luckier than expected, but I *never* fail to produce the minimum results I expect to produce when I sign the contract. (A good publicist will not take on a book she does not believe in.)
Gail Leondar-Wright
gail leondar public relations
Subj: one last time
Date: 96-02-06 17:56:24 EST
From: Glpr
Posted on: America Online
Sorry for the several posts on publicity, but I'm rilled up!
I'll save the rest for folks who express interest. E-mail me for a copy of a consumers guide to hiring a publicist.
Gail Leondar-Wright
gail leondar public relations
Subj: Re:one last time Publicity
Date: 96-02-06 18:11:48 EST
From: Intimage
Posted on: America Online
If Gail is angry, it is with good cause. When she gave me guests for my radio show I always
felt that they were of the highest caliber. I wish all publicists were like Gail, but I guess its the
old story of every profession has good/bad. And I'm sure that's why I have not retained a publicist
up until now. Unfortunately I am a media insider.....I know that I will only sell books on a station
with ratings, wattage, etc. And since we do direct ship, I know exactly how many books I
have sold on any one interview. I actually sold less books on Maury Povich than on a local North
Carolina station. Go figure!
Anyway, from experience, I know that Gail's one of the good ones. Don't put her in that basket.
Diane Irons
REAL Secrets of Beauty
Secret Beauty
Subj: Re:one last time
Date: 96-02-07 01:40:48 EST
From: LeaCaren
Posted on: America Online
Exactly what is the difference between a publicist and an agent? What does a publicist usually charge? Do you have to be a "big name" to hire one?
Subj: Re:one last time Publicity
Date: 96-02-07 08:27:44 EST
From: Glpr
Posted on: America Online
Thank you, Diane, for the kind words about me and my clients. {{{}}}
Gail
Subj: Re:one last time
Date: 96-02-07 08:41:40 EST
From: Glpr
Posted on: America Online
An agent will help you get published, negotiate contracts and in other ways manage your career. A publicist will help you get media coverage after your book is published. You absolutely do not have to be a name to obtain a publicist. A publicist's job is to turn you into a name. Fees vary widely depending on the scope of work involved (a multi-city tour, hometown media, book reviews, etc.) and the publicist you hire. I have charged anywhere from $500 to $5,000 per book for a three month contract. Some publicists (myself included) have a sliding scale based upon the author's resources.
Gail Leondar-Wright
gail leondar public relations
Subj: Re:publicity questions
Date: 96-02-07 14:04:23 EST
From: DylanB
Posted on: America Online
Gail,
What kind of publicity can be realistically expected for an author who will not make public appearances (but will happily do radio or tv)?
Thanks.
Subj: Re:radio talk shows
Date: 96-02-07 20:14:39 EST
From: LorilynB
Posted on: America Online
I advertised in Radio/TV Interview Reports for six months last year. I sold out of my first printing. When I stopped advertising, the radio shows stopped, and so did the sales. I didn't receive that MANY from my 800 number, but I think people all over the country went to their bookstores and special ordered it.
The absolute best free publicity I had was a half-front page feature article (actually 3 articles on my book) that originated in my hometown and was picked up on Gannett and ran in dozens of newspapers for the following three months. It was lovely while it lasted.
So, if you can afford it, I say advertise in the Radio/TV Report at least a half-page for as long as you're able. Direct the ad to the producers, make it eye-catching and easy to read, and good luck!
Also, buy John Kremer's book, a bargain at any price.
Subj: Re:publicity questions
Date: 96-02-07 20:20:51 EST
From: LorilynB
Posted on: America Online
Dylan, re your question about doing promotion with an author who won't make public appearances. I've done 100 radio interviews in my bathrobe, and was also interviewed by phone for a major feature newspaper article. You can do a LOT! Book signings are usually a waste anyway. The only thing you're missing is TV, and unless it's Oprah, it doesn't really make a great big dent in sales.
I highly recommend John Kremer's book, 1001 Ways to Market Your Books. He'll give you TONS of ideas of how to market your book -- and you never have to see a live human.
If you're asking from a publicist's point of view, the same thing applies. Public appearances aren't necessary. Get the author interviewed online somewhere or in newspapers or on radio. They are most likely more effective anyway.
Subj: Re:publicity questions
Date: 96-02-07 20:57:25 EST
From: Intimage
Posted on: America Online
I agree about Radio/TV Interview Report. I place a full page ad almost every month
(if you buy a block of ads it's cheaper) and have never failed to get quality interviews
from it. I'm confused as to why your 800 number failed to generate sales. Is it a service?
Is it a 24 hour service? How many lines? I have had more than one service, and the
one I currently use can take 200 calls in one hour (and the poor dears have!). I hate
single bookstore orders....lots of paperwork.
This is a good subject for lots of discussion.
Diane Irons/REAL Secrets of Beauty
Secret Beauty
Subj: ABA "University"/Convention
Date: 96-02-07 23:55:05 EST
From: Writer7375
Posted on: America Online
Could someone "in the know" post more details about these events? Actual dates? Location(s)? How to register?
Subj: Re:publicity questions
Date: 96-02-08 17:20:08 EST
From: Glpr
Posted on: America Online
Dylan asks: <<What kind of publicity can be realistically expected for an author who will not make public appearances (but will happily do radio or tv)?>> While there is *some* corrolation between an author's bookstore appearances and a reporter's likely interest in interviewing, one need not appear live in order to obtain media coverage. A more significant indicator is your ability to convince the media that you have something to say. That, is my short answer ::nodding and smiling in John's direction::
Gail Leondar-Wright
gail leondar public relations
12/20/96 3:08:32 PM Closing Log file.
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