original BFP

        The  original BFP was introduced in January 1992 and contained
        some 1,200 records of hard-to-find trade services and products
        of interest to  printers  and  printing  brokers.  It  was  an
        immediate  success,  with virtually every user claiming it was
        one of the best $99 investments they had ever made.

        There were minor updates to the database  engine  and  regular
        updates to the datafiles. By January 1994 the original BFP had
        over 3,500 records.

        As  wonderful  as  the  software was, there were some features
        users wanted to see. The new version contains  almost  all  of
        those requested features.

        Through  Helene's  Hotline  we  started  seeing  more and more
        requests for advertising specialty items and made the decision
        to include these in BFP. As it  turned  out,  because  of  the
        nature  of  the  advertising  specialty  business  we needed a
        separate software program. With this in mind, in early 1993 we
        came out with a program we called "The  Advertising  Specialty
        Advisor"  (ADSA). It was a massive program that contained over
        22,000 records. While an excellent source  directory,  it  was
        very  difficult to update since it was a flat database instead
        of a relational database. The difference in the two  types  of
        databases can be best described as follows. In a flat database
        all  of  the  vendor  information  had  to be entered for each
        product record. If a vendor had  a  phone  number  or  address
        change  and  he  had  20 products, the user had to change that
        phone number or address 20 different times. In the  relational
        database  the  vendor  information is entered only one time in
        the vendor database and that information is linked to a second
        database that contained only the product information.

        After the completion of Version 2 of BFP and the conversion of
        that to a relational database, we started working on a totally
        new database for the ad specialty database and named it  ADBFP
        (Ad  Specialty  Brokering for Profit). This version has all of
        the features of BFP, including the ease of use.

        As of November 1994  both  programs  have  some  2,800  direct
        manufacturers.  BFP has over 5,000 trade services and products
        and  ADBFP  has  some  10,000  advertising  specialty  product
        listings.

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