First Things First

           

          

          

          First Things First

          

          

               Certainly, MLM is appealing to anyone who's

          looking for a low-cost business opportunity.  But, no

          matter what anyone tells you, MLM is no slam dunk.  To

          succeed in MLM, you need to keep these basic priorities

          in mind:

               * Without a decent product, the whole plan

          collapses.  You can have thousands of distributors, but

          you need consumer sales to generate income.  That means

          you need a product that consumers will want to buy and

          that will live up to its expectations after it is sold. 

          Generally, the best MLM products are unique, not

          available through traditional retail stores.  The real

          test: Would you or a family member buy the product at

          the suggested price?

               * Nothing beats hard work.  Don't think that money

          will just roll in as long as you find the right MLM

          company to join.  Succeeding in MLM requires long hours

          and strenuous effort; in that respect, MLM is no

          different from any other enterprise.

               * You're a manager now.  If you have people in

          your downline, they're you're responsibility.  You have

          to motivate them, deal with their personal problems,

          handle customer complaints, and so on.  You have more

          flexibility and less responsibility than you have in a

          corporate management position, but you still have to

          get the most out of your distributors.

               * The organization matters.  No matter how hard

          you work or how good your product is, you still need to

          sign on with a reputable, competent MLM organization. 

          You need to be sure products will be shipped on time

          and checks will be paid.  So check into a company's

          background before making any commitments.