Building Blocks

           

          

          

          

          Building Blocks

          

          

               Let's assume you have reached the point where you

          have decided on an MLM company.  The company you have

          picked out has an excellent record, fine managers, and

          superior products.  Is that all there is?  Not at all. 

          You'll succeed only if you actively recruit

          distributors, who'll recruit more distributors, and so

          on.

               Distributors who get the best results emphasize

          the "multi" in MLM.  For example, you recruit four

          distributors who, in turn, recruit a total of 16

          distributors.  If those 16 recruit another 64

          distributors, that's a total of 84 distributors in your

          "downline."  You can share in all product sales made by

          everyone in that downline.

               Moreover, your downline will keep growing as those

          84 people keep recruiting other distributors.  And so

          on.

               How can you get to this point, where you

          effectively have 84 people selling products for you,

          generating commission income?  Here's how to build a

          profitable MLM downline:

               * Start right away.  The faster you begin to line

          up distributors, the sooner you'll get your downline up

          and running.

               * Play the numbers game.  The more people you try

          to recruit, the more recruits you'll get.  Don't be

          shy.  Professional salespeople advise making a certain

          number of calls each day or each week.

               Suppose, for example, you call one new prospect

          each day.  that comes to 365 prospects per year.  Even

          if you close only one out of 10, you have 36

          distributors a year.  One out of 20 is 18 distributors

          a year.

               * Don't be afraid to approach friends or

          relatives.  You've done a lot of homework; you've

          satisfied yourself that the MLM company is bona fide. 

          So why shouldn't you offer this attractive opportunity

          to people you know and like?

               * If they sign on, you'll have that much more

          incentive to succeed, because you won't want to

          disappoint friends or relatives.  If they say no, you

          haven't lost anything.  Anyone who cuts off your

          friendship because you offered him a moneymaking

          opportunity wasn't much of a friend to being with.

               * Always ask for referrals.  If a prospect turns

          you down but the refusal is fairly civil, ask "Can you

          help me?"  Very few people turn down a plea for help.

               Then ask, "Can I have the names of three friends

          who might be interested in a moneymaking opportunity?" 

          Don't ask for "some friends."  That's too open-ended a

          question.  Asking for three friends gives the prospect

          a target he can meet.  Then, call the people whose

          names you receive.  Prospecting is a lot more effective

          if you say, "Hi, I'm Joe Jones, I got your name from

          Mary Mason," rather than "Hi, I'm Joe Jones, I got your

          name from the telephone book."

               * Fish where the fish are.  Whenever you meet

          someone, you can prospect.  However, some people are

          more likely prospects than others.  People who have

          been laid off from regular jobs, for example.  Retirees

          looking for extra income.  Mothers who would like to

          provide a second income even though they have child-

          care responsibilities.  When you have an opportunity to

          meet someone in one of those circumstances, put that

          prospect on top of your list.

               * Keep your priorities straight.  As your MLM

          business expands, you'll find yourself with many

          chores, some of which will seem terribly important. 

          Don't be distracted.  Keep up your prospecting.  Other

          items can wait for a day or two, but you can't afford

          to let up on your prospecting.

               * Don't overpromise.  When you went looking for an

          MLM organization, you were careful to avoid those that

          tried to lure you with tales of big money for little

          work.  So don't make that mistake when you're

          recruiting.  Tell prospects that they can make big

          money, but only if they put in ample time and effort.