THE BATTLE FOR YOUR MIND: Persuasion & Brainwashing Techniques





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                             THE BATTLE FOR YOUR MIND
                            by Dick Sutphen -- 22.2 KB
                       Persuasion & Brainwashing Techniques
                 Being Used On The Public Today courtesy of Double
                               Helix at 212-865-7043

       SUMMARY OF CONTENTS

            The Birth of Conversion/Brainwashing in Christian Revivalism in
            1735. The  Pavlovian  explanation  of  the  three brain phases.
            Born-again preachers:

            Step-by-Step, how  they conduct  a  revival  and  the  expected
            physiological results.  The  "voice  roll"  technique  used  by
            preachers, lawyers and hypnotists.

            New trance-inducing churches. The 6 steps to conversion.

            The Decognition Process.

            Thought-stopping techniques. The "sell it by zealot" technique.

            True believers and mass movements.

            Persuasion techniques:  "Yes  set," "Imbedded Commands," "Shock
            and Confusion," and the "Interspersal Technique."

            Subliminals. Vibrato  and  ELF   waves.  Inducing  trance  with
            vibrational sound.

       Even professional observers  will  be  "possessed"   at  charismatic
       gatherings.   The "only   hope"  technique  to  attend  and  not  be
       converted is through  the use of the  non-detectable  Neurophone  to
       program through the skin.  This is the medium for mass take-over.

           I'm Dick  Sutphen  and this tape is a studio-recorded,  expanded
       version of a  talk I delivered at the World Congress of Professional
       Hypnotists Convention in Las Vegas, Nevada.

           Although the  tape  carries  a  copyright  to  protect  it  from
       unlawful duplication for sale by other companies,  in  this  case, I
       invite individuals to make copies and give them to friends or anyone
       in a position to communicate this information.

           Although I've  been  interviewed about the subject on many local
       and regional radio and TV talk shows, large-scale mass communication
       appears to be  blocked,  since  it  could  result  in  suspicion  or
       investigation of the very media presenting it or the  sponsors  that
       support the media.

           Some government  agencies do not want this information generally
       known. Nor do the Born-Again Christian  movement,  cults,  and  many
       human-potential trainings.
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           Everything I  will  relate  only  exposes  the  surface  of  the
       problem. I don't know how the misuse  of  these  techniques  can  be
       stopped. I don't  think  it  is possible to legislate  against  that
       which often cannot be detected; and if those who legislate are using
       these techniques, there  is  little hope of affecting laws to govern
       usage. I do  know that the first  step  to  initiate  change  is  to
       generate interest. In this case, that will probably only result from
       an underground effort.

           In talking  about  this  subject,  I  am talking  about  my  own
       business. I know  it,  and I know how effective it can be. I produce
       hypnosis and subliminal tapes and,  in  some  of  my seminars, I use
       conversion tactics to assist participants to become  independent and
       self-sufficient.   But, anytime  I use these techniques, I point out
       that I am  using  them,  and  those   attending  have  a  choice  to
       participate or not.  They  also  know  what  the desired  result  of
       participation will be.

           So, to begin, I want to state the most basic of all facts about
       brainwashing:

                IN THE  ENTIRE  HISTORY  OF  MAN,  NO  ONE  HAS  EVER  BEEN
                BRAINWASHED AND REALIZED,  OR  BELIEVED,  THAT  HE HAD BEEN
                BRAINWASHED.

           Those who have been brainwashed will usually passionately defend
       their manipulators, claiming they have simply been "shown the light"
       . . . or have been transformed in miraculous ways.

       The Birth of Conversion

           CONVERSION is a "nice" word for BRAINWASHING . . . and any study
       of brainwashing has to begin with a study of Christian revivalism in
       eighteenth century America.

           Apparently, Jonathan   Edwards   accidentally   discovered   the
       techniques during a   religious  crusade  in  1735  in  Northampton,
       Massachusetts.  By inducing guilt  and  acute  apprehension  and  by
       increasing the tension, the "sinners" attending his revival meetings
       would break down and completely submit.

           Technically, what Edwards was doing was creating conditions that
       wipe the brain slate clean so that the mind accepts new programming.

           The problem was that the new input was negative.  He  would tell
       them, "You're a sinner!  You're destined for hell!"

           As a  result, one person committed suicide and another attempted
       suicide.   And the neighbors of the  suicidal  converts related that
       they, too, were  affected so deeply that, although  they  had  found
       "eternal salvation," they were obsessed with a diabolical temptation
       to end their own lives.

           Once a  preacher,  cult  leader, manipulator or authority figure
       creates the brain phase to wipe the  brain-slate clean, his subjects
       are wide open.

           New input,  in  the form of suggestion, can be  substituted  for
       their previous ideas.  Because Edwards didn't turn his message

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       positive until the  end  of  the revival, many accepted the negative
       suggestions and acted, or desired to act, upon them.

           Charles J. Finney was another  Christian revivalist who used the
       same techniques four  years later in mass religious  conversions  in
       New York. The  techniques  are  still  being used today by Christian
       revivalists, cults, human-potential    trainings,    some   business
       rallies, and the United States Armed Services . . .  to  name just a
       few.

           Let me  point  out  here  that  I  don't  think  most revivalist
       preachers realize or know they are using brainwashing techniques.

           Edwards simply stumbled upon a technique that really worked, and
       others copied it and have continued  to copy it for over two hundred
       years.   And the  more  sophisticated our knowledge  and  technology
       become, the more effective the conversion.

           I feel  strongly  that  this is one of the major reasons for the
       increasing rise in   Christian   fundamentalism,    especially   the
       televised variety, while   most  of  the  orthodox   religions   are
       declining.

       The Three Brain Phases

           The Christians may have been the first to successfully formulate
       brainwashing, but we  have to look to Pavlov, the Russian scientist,
       for a technical explanation.

           In the early 1900s, his work  with  animals  opened  the door to
       further investigations with humans.  After the revolution in Russia,
       Lenin was quick  to see the potential of applying Pavlov's  research
       to his own ends.

           Three distinct   and   progressive   states   of   transmarginal
       inhibition were identified by Pavlov.

           The first is the EQUIVALENT phase,

                    in which the brain  gives  the  same  response  to both
                    strong and weak stimuli.

           The second is the PARADOXICAL phase,

                    in which  the  brain  responds  more actively  to  weak
                    stimuli than to strong.

           And the third is the ULTRA-PARADOXICAL phase,

                    in which  conditioned  responses  and behavior patterns
                    turn from positive  to  negative  or  from  negative to
                    positive.

           With the  progression  through  each  phase,   the   degree   of
       conversion becomes more  effective and complete. The ways to achieve
       conversion are many  and  varied,   but  the  usual  first  step  in
       religious or political brainwashing is to work on the emotions of an
       individual or group  until they reach an abnormal  level  of  anger,
       fear, exitement, or nervous tension.

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           The progressive  result  of  this  mental condition is to impair
       judgement and increase suggestibility.   The more this condition can
       be maintained or intensified, the more it compounds.

           Once catharsis,  or  the  first  brain phase,  is  reached,  the
       complete mental takeover becomes easier. Existing mental programming
       can be replaced with new patterns of thinking and behavior.

           Other often-used  physiological  weapons  to modify normal brain
       functions are fasting,  radical   or   high  sugar  diets,  physical
       discomforts, regulation of breathing, mantra chanting in meditation,
       the disclosure of  awesome  mysteries,  special lighting  and  sound
       effects, programmed response to incense, or intoxicating drugs.

           The same  results  can  be  obtained in contemporary psychiatric
       treatment by electric  shock  treatments   and   even  by  purposely
       lowering a person's blood sugar level with insulin injections.

           Before I  talk  about  exactly  how some of the  techniques  are
       applied, I want  to  point  out that hypnosis and conversion tactics
       are two distinctly different things--and  that conversion techniques
       are far more powerful.  However, the two are often  mixed . . . with
       powerful results.

       How Revivalist Preachers Work

           If you'd  like  to  see a revivalist preacher at work, there are
       probably several in your city. Go  to  the  church or tent early and
       sit in the rear, about three-quarters of the way back.

           Most likely  repetitive  music will be played while  the  people
       come in for the service.

           A repetitive  beat,  ideally  ranging  from  45  to 72 beats per
       minute (a rhythm close to the beat  of  the  human  heart),  is very
       hypnotic and can   generate   an   eyes-open   altered    state   of
       consciousness in a very high percentage of people.

           And, once  you  are in an alpha state, you are at least 25 times
       as suggestible as you would be in full beta consciousness.

           The music  is  probably  the   same   for   every   service,  or
       incorporates the same beat, and many of the people  will  go into an
       altered state almost immediately upon entering the sanctuary.

           Subconsciously, they  recall  their  state of mind from previous
       services and respond according to the post-hypnotic programming.

           Watch the people waiting for the service to begin.

           Many will exhibit external signs  of trance--body relaxation and
       slightly dilated eyes.   Often, they begin swaying  back  and  forth
       with their hands in the air while sitting in their chairs.

           Next, the  assistant  pastor  will probably come out. He usually
       speaks with a pretty good "voice roll."




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       Voice Roll Technique

           A "voice  roll"  is  a patterned, paced style used by hypnotists
       when inducing a trance.  It is also used by many lawyers, several of
       whom are highly trained hypnotists,  when  they desire to entrench a
       point firmly in the minds of the jurors.

           A voice  roll can sound as if the speaker were  talking  to  the
       beat of a  metronome  or  it may sound as though he were emphasizing
       every word in a monotonous, patterned style.

           The words will usually be delivered  at  the  rate  of  45 to 60
       beats per minute, maximizing the hypnotic effect.

           Now the  assistant  pastor  begins the "build-up"  process.   He
       induces an altered  state of consciousness and/or begins to generate
       the excitement and the expectations of the audience.

           Next, a group of young women in "sweet and pure" chiffon dresses
       might come out to sing a song.  Gospel  songs are great for building
       excitement and INVOLVEMENT.

           In the middle of the song, one of the girls might be "smitten by
       the spirit" and  fall  down  or react as if possessed  by  the  Holy
       Spirit.  This very effectively increases the intensity in the room.

           At this  point, hypnosis and conversion tactics are being mixed.
       And the result  is the audience's  attention  span  is  now  totally
       focused upon the  communication while the environment  becomes  more
       exciting or tense.

           Right about  this  time,  when  an  eyes-open mass-induced alpha
       mental state has  been  achieved,   they   will   usually  pass  the
       collection plate or basket.

           In the  background,  a 45-beat-per-minute voice  roll  from  the
       assistant preacher might exhort, "Give to God .  . . Give to God . .
       . Give to  God  . .  ."  And the audience does give. God may not get
       the money, but his already wealthy representative will.

           Next, the fire-and-brimstone preacher will come out.  He induces
       fear and increases the tension by  talking about "the devil," "going
       to hell," or the forthcoming Armegeddon.

           In the last such rally I attended, the preacher talked about the
       blood that would soon be running out of every faucet in the land.

            He was also obsessed with a "bloody axe of God," which everyone
       had seen hanging above the pulpit the previous week.

           I have no doubt that everyone saw it -- the power  of suggestion
       given to hundreds  of people in hypnosis assures that at least 10 to
       25 percent would see whatever he suggested they see.

           In most  revivalist  gatherings,  "testifying"  or  "witnessing"
       usually follows the  fear-based  sermon.  People from  the  audience
       come up on stage and relate their stories.



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                       "I was crippled and now I can walk!"
                       "I had arthritis and now it's gone!"

           It is  a psychological manipulation that works.  After listening
       to numerous case histories of miraculous  healings,  the average guy
       in the audience with a minor problem is sure he can be healed.

           The room  is charged with fear, guilt, intense  excitement,  and
       expectations.

           Now those  who  want to be healed are frequently lined up around
       the edge of the room, or they are told to come down to the front.

           The preacher might touch them on the head firmly and scream, "Be
       healed!"   This releases the psychic energy and, for many, catharsis
       results.

           Catharsis is a purging of repressed emotions.  Individuals might
       cry, fall down  or  even  go into  spasms.    And  if  catharsis  is
       effected, they stand a chance of being healed.

           In catharsis (one of the three brain phases mentioned  earlier),
       the brain-slate is temporarily wiped clean and the new suggestion is
       accepted.

           For some,  the healing may be permanent.  For many, it will last
       four days to a week, which is, incidentally,  how  long  a  hypnotic
       suggestion given to a somnambulistic subject will usually last.

           Even if the healing doesn't last, if they come  back every week,
       the power of  suggestion  may continually override the problem . . .
       or sometimes, sadly, it can mask  a  physical  problem  which  could
       prove to be very detrimental to the individual in the long run.

           I'm not saying that legitimate healings do not take place.  They
       do.   Maybe the  individual  was ready to let go of  the  negativity
       that caused the problem in the first place; maybe it was the work of
       God.  Yet I contend that it can be explained with existing knowledge
       of brain/mind function.

           The techniques  and  staging  will  vary  from church to church.
       Many use "speaking in tongues" to  generate  catharsis in some while
       the spectacle creates intense excitement in the observers.

           The use  of  hypnotic techniques by religions is  sophisticated,
       and professionals are assuring that they become even more effective.

           A man in Los Angeles is designing, building, and reworking a lot
       of churches around  the country.   He tells ministers what they need
       and how to use it.

           This man's track record indicates  that the congregation and the
       monetary income will   double   if   the   minister    follows   his
       instructions.

           He admits  that about 80 percent of his efforts are in the sound
       system and lighting.

           Powerful sound and the proper use of lighting are of primary

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       importance in inducing an altered state of consciousnes -- I've been
       using them for  years  in my own seminars.  However, my participants
       are fully aware of the process and  what they can expect as a result
       of their participation.

       Six Conversion Techniques

           Cults and human-potential organizations are always  looking  for
       new converts.  To  attain them, they must also create a brain-phase.
       And they often need to do it within  a  short  space  of  time  -- a
       weekend, or maybe  even a day.  The following are  the  six  primary
       techniques used to generate the conversion.

           The meeting   or   training   takes   place  in  an  area  where
       participants are cut off from the  outside  world.   This may be any
       place: a private home, a remote or rural setting,  or  even  a hotel
       ballroom where the  participants  are  allowed only limited bathroom
       usage.

           In human-potential  trainings,   the  controllers  will  give  a
       lengthy talk about the importance of "keeping agreements" in life.

           The participants  are told that if they don't  keep  agreements,
       their life will  never  work.   It's a good idea to keep agreements,
       but the controllers  are  subverting  a  positive  human  value  for
       selfish purposes.

           The participants vow to themselves and their trainer  that  they
       will keep their agreements.  Anyone who does not will be intimidated
       into agreement or forced to leave.

           The next  step is to agree to complete training, thus assuring a
       high percentage of conversions for  the  organizations.    They will
       USUALLY have to agree not to take drugs, smoke, and sometimes not to
       eat . .  . or they are given such short meal breaks  that it creates
       tension.

           The real   reason  for  the  agreements  is  to  alter  internal
       chemistry, which generates anxiety  and  hopefully causes at least a
       slight malfunction of  the nervous system, which in  turn  increases
       the conversion potential.

           Before the gathering is complete, the agreements will be used to
       ensure that the new converts go out and find new participants.  They
       are intimidated into agreeing to do so before they leave.

           Since the  importance  of keeping agreements is so high on their
       priority list, the converts will  twist  the  arms  of everyone they
       know, attempting to  talk  them  into attending a free  introductory
       session offered at a future date by the organization.

           The new  converts  are  zealots.  In  fact,  the inside term for
       merchandising the largest   and  most   successful   human-potential
       training is, "sell it by zealot!"

           At least  a million people are graduates and a  good  percentage
       have been left  with  a  mental activation button that assures their
       future loyalty and assistance if  the  guru  figure  or organization
       calls.

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           Think about  the potential political implications of hundreds of
       thousands of zealots programmed to campaign for their guru.

           Be wary of an organization of  this  type  that offers follow-up
       sessions after the  seminar.   Follow-up sessions  might  be  weekly
       meetings or inexpensive  seminars given on a regular basis which the
       organization will attempt to talk  you into taking--or any regularly
       scheduled event used to maintain control.

           As the early Christian revivalists found, long-term  control  is
       dependent upon a good follow-up system.

           Alright.  Now,  let's  look at the second tip-off that indicates
       conversion tactics are being used.   A  schedule  is maintained that
       causes physical and mental fatigue.  This is primarily  accomplished
       by long hours in which the participants are given no opportunity for
       relaxation or reflection.

           The third  tip-off:  techniques  used to increase the tension in
       the room or environment.

           Number four: Uncertainty. I could  spend  hours relating various
       techniques to increase tension and generate uncertainty.

           Basically, the participants are concerned about  being  "put  on
       the spot" or  encountered by the trainers, guilt feelings are played
       upon, participants are tempted to  verbally  relate  their innermost
       secrets to the  other  participants  or  forced  to   take  part  in
       activities that emphasize removing their masks.

           One of  the  most successful human-potential seminars forces the
       participants to stand on a stage  in  front  of  the entire audience
       while being verbally attacked by the trainers.

           A public opinion poll, conducted a few years  ago,  showed  that
       the number one  most-fearful situation an individual could encounter
       is to speak to an audience.   It ranked above window washing outside
       the 85th floor of an office building.

           So you can imagine the fear and tension this situation generates
       within the participants.  Many faint,  but most cope with the stress
       by mentally going away.

           They literally go into an alpha state, which automatically makes
       them many times  as  suggestible as they normally are.  And  another
       loop of the   downward   spiral   into  conversion  is  successfully
       effected.

            The fifth clue that conversion  tactics  are  being used is the
       introduction of jargon -- new terms that have meaning  only  to  the
       "insiders" who participate.

            Vicious language  is  also  frequently used, purposely, to make
       participants uncomfortable.

           The final  tip-off  is  that   there   is   no   humor   in  the
       communications . . . at least until the participants are converted.



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           Then, merry-making  and humor are highly desirable as symbols of
       the new joy the participants have supposedly "found."

           I'm not saying that good does  not  result from participation in
       such gatherings.  It can and does.  But I contend  it  is  important
       for people to  know what has happened and to be aware that continual
       involvement may not be in their best interest.

           Over the years, I've conducted  professional  seminars  to teach
       people to be hypnotists, trainers, and counselors.  I've had many of
       those who conduct  trainings and rallies come to me  and  say,  "I'm
       here because I  know  that  what  I'm  doing works, but I don't know
       why."

           After showing them how and why,  many  have  gotten  out  of the
       business or have decided to approach it differently  or  in  a  much
       more loving and supportive manner.

           Many of  these  trainers  have  become  personal friends, and it
       scares us all to have experienced  the  power  of  one person with a
       microphone and a room full of people.

           Add a little charisma and you can count on a high  percentage of
       conversions. The sad  truth is that a high percentage of people want
       to give away their power--they are true "believers"!

           Cult gatherings  or  human-potential   trainings  are  an  ideal
       environment to observe  first-hand  what is technically  called  the
       "Stockholm Syndrome."   This  is  a situation in which those who are
       intimidated, controlled, or made to  suffer,  begin to love, admire,
       and even sometimes sexually desire their controllers or captors.

           But let me inject a word of warning here: If you  think  you can
       attend such gatherings and not be affected, you are probably wrong.

           A perfect  example is the case of a woman who went to Haiti on a
       Guggenheim Fellowship to study Haitian  Voodoo.  In  her report, she
       related how the  music  eventually  induced  uncontrollable   bodily
       movement and an altered state of consciousness.

           Although she  understood  the  process and thought herself above
       it, when she began to feel herself  become  vulnerable to the music,
       she attempted to fight it and turned away.

           Anger or  resistance  almost  always assures conversion.  A  few
       moments later she  was possessed by the music and began dancing in a
       trance around the Voodoo meeting house.

           A brain phase had been induced  by the music and excitement, and
       she awoke feeling   reborn.    The  only  hope  of  attending   such
       gatherings without being  affected  is  to  be a Buddha and allow no
       positive or negative emotions to surface.  Few people are capable of
       such detachment.

           Before I go on, let's go back to the six tip-offs to conversion.
       I want to  mention  the United States Government and  military  boot
       camp.  The Marine   Corps  talks  about  breaking  men  down  before
       "rebuilding" them as new men--as marines!


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           Well, that  is  exactly what they do, the same way a cult breaks
       its people down and rebuilds them  as  happy  flower sellers on your
       local street corner.

           Every one  of  the six conversion techniques are  used  in  boot
       camp.  Considering the  needs  of  the  military,  I'm  not making a
       judgement as to whether that is good or bad.

           IT IS A FACT that the men are  effectively  brainwashed.   Those
       who won't submit must be discharged or spend much of  their  time in
       the brig.

       Decognition Process

           Once the  initial conversion is effected, cults, armed services,
       and similar groups cannot have cynicism among their members. Members
       must respond to commands and do as they are told, otherwise they are
       dangerous to the organizational control.

        This is normally accomplished as a three-step Decognition Process :

       Step One is ALERTNESS REDUCTION:

               The controllers cause the  nervous  system  to  malfunction,
               making it  difficult  to  distinguish  between  fantasy  and
               reality.
               This can  be accomplished in several ways. POOR DIET is one;
               watch out for Brownies and  Koolaid.  The  sugar  throws the
               nervous system off.
               More subtle is the "SPIRITUAL DIET" used by many cults. They
               eat only  vegetables  and fruits; without the  grounding  of
               grains, nuts,  seeds,  dairy  products,  fish  or  meat,  an
               individual becomes mentally "spacey."
               INADEQUATE SLEEP is another primary way to reduce alertness,
               especially when combined with  long hours of work or intense
               physical activity. Also, being bombarded  with  intense  and
               unique experiences achieves the same result.

       Step Two is PROGRAMMED CONFUSION:

               You are  mentally  assaulted  while  your alertness is being
               reduced as in Step One.
               This is  accomplished with  a  deluge  of  new  information,
               lectures, discussion   groups,  encounters   or   one-to-one
               processing, which   usually   amounts   to   the  controller
               bombarding the individual with questions.
               During this phase of decognition, reality and illusion often
               merge and perverted logic is likely to be accepted.

       Step Three is THOUGHT STOPPING:

               Techniques are used to cause the mind to go "flat."
               These are  altered-state-of-consciousness   techniques  that
               initially induce  calmness  by  giving  the  mind  something
               simple to deal with and focusing awareness.
               The continued  use  brings  on  a  feeling  of  elation  and
               eventually hallucination.
               The result is the reduction  of  thought  and eventually, if
               used long enough, the cessation of all thought and

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               withdrawal from  everyone  and  everything except that which
               the controllers direct. The takeover is then complete.

               It is  important  to  be   aware   that   when   members  or
               participants   are   instructed  to  use  "thought-stopping"
               techniques, they  are  told  that  they  will  benefit by so
               doing: they  will  become   "better   soldiers"   or   "find
               enlightenment."

           There are  three  primary techniques used for thought  stopping.
       The first is  MARCHING:  the  thump,  thump,  thump  beat  literally
       generates self-hypnosis and thus great susceptibility to suggestion.

           The second thought stopping  technique  is  MEDITATION.  If  you
       spend an hour to an hour and a half a day in meditation, after a few
       weeks, there is a great probability that you will not return to full
       beta consciousness. You will remain in a fixed state of alpha for as
       long as you continue to meditate. I'm not saying this  is  bad -- if
       you do it yourself. It may be very beneficial. But it is a fact that
       you are causing your mind to go flat.

           I've worked  with  meditators  on an EEG machine and the results
       are conclusive: the more you meditate, the flatter your mind becomes
       until, eventually and especially if used to excess or in combination
       with decognition, all thought ceases.

           Some spiritual groups see this  as nirvana -- which is bullshit.
       It is simply a predictable physiological result.  And  if  heaven on
       earth is non-thinking  and non-involvement, I really question why we
       are here.

           The third  thought-stopping technique  is  CHANTING,  and  often
       chanting in meditation. "Speaking in tongues" could also be included
       in this category.

           All three-stopping  techniques  produce  an  altered   state  of
       consciousness.  This may  be  very  good  if YOU are controlling the
       process, for you also control the input.

           I personally use at least one  self-hypnosis programming session
       every day and I know how beneficial it is for me.   But  you need to
       know if you   use  these  techniques  to  the  degree  of  remaining
       continually in alpha that, although  you'll  be  very mellow, you'll
       also be more suggestible.

       True Believers & Mass Movements

           Before ending this section on conversion, I want  to  talk about
       the people who are most susceptible to it and about Mass Movements.

           I am  convinced  that at least a third of the population is what
       Eric Hoffer calls "true believers."   They are joiners and followers
       .  . .   people who want to give away their power.   They  look  for
       answers, meaning, and enlightenment outside themselves.

           Hoffer, who   wrote   THE  TRUE  BELIEVER,  a  classic  on  mass
       movements, says, "true believers  are  not  intent on bolstering and
       advancing a cherished  self,  but are those craving  to  be  rid  of
       unwanted self.  They are followers, not because of a desire for

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       self-advancement, but because it can satisfy their passion for self-
       renunciation!"  Hoffer also  says that true believers "are eternally
       incomplete and eternally insecure"!

           I know this from my own experience. In my years of communicating
       concepts and conducting trainings,  I  have  run into them again and
       again.  All I can do is attempt to show them that the  only thing to
       seek is the  True  Self  within.   Their  personal answers are to be
       found there and there alone.

           I communicate  that  the  basics   of   spirituality  are  self-
       responsibility and self-actualization.   But  most   of   the   true
       believers just tell  me  that  I'm  not spiritual and go looking for
       someone who will give them the dogma and structure they desire.

           Never underestimate the potential  danger  of these people. They
       can easily be molded into fanatics who will gladly  work and die for
       their holy cause.  It  is  a  substitute  for  their  lost  faith in
       themselves and offers them as a substitute for individual hope.

           The Moral Majority is made up  of  true believers. All cults are
       composed of true believers.  You'll find them in politics, churches,
       businesses, and social cause groups. They are the fanatics  in these
       organizations.

           Mass Movements  will  usually  have  a  charismatic leader.  The
       followers want to convert others to  their way of living or impose a
       new way of life -- if necessary, by legislating laws  forcing others
       to their view, as evidenced by the activities of the Moral Majority.

           This means  enforcement  by  guns or punishment, for that is the
       bottomline in law enforcement.

           A common hatred, enemy, or devil  is essential to the success of
       a mass movement.

           The Born-Again  Christians have Satan himself,  but  that  isn't
       enough -- they've  added  the  occult,  the  New  Age  thinkers and,
       lately, all those  who  oppose  their   integration  of  church  and
       politics, as evidenced  in  their  political  re-election  campaigns
       against those who oppose their views.

           In revolutions,  the  devil  is  usually  the  ruling  power  or
       aristocracy.  Some human-potential  movements  are far too clever to
       ask their graduates to join anything, thus labeling  themselves as a
       cult -- but,  if  you  look closely, you'll find that their devil is
       anyone and everyone who hasn't taken their training.

           There are mass movements without  devils  but they seldom attain
       major status.   The  True  Believers  are  mentally   unbalanced  or
       insecure people, or those without hope or friends.

           People don't  look  for  allies when they love, but they do when
       they hate or become obsessed with  a  cause.  And those who desire a
       new life and a new order feel the old ways must be eliminated before
       the new order can be built.




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       Persuasion Techniques

           Persuasion isn't   technically   brainwashing   but  it  is  the
       manipulation of the human mind by  another  individual,  without the
       manipulated party being aware what caused his opinion shift.

           I only have time to very basically introduce you to a few of the
       thousands of techniques in use today, but the basis of persuasion is
       always to access your RIGHT BRAIN.

           The left  half  of  your brain is analytical and  rational.  The
       right side is creative and imaginative.

           That is  overly  simplified but it makes my point.  So, the idea
       is to distract the left brain and keep it busy.

           Ideally, the persuader generates  an  eyes-open altered state of
       consciousness, causing you to shift from beta awareness  into alpha;
       this can be measured on an EEG machine.

           First, let   me  give  you  an  example  of distracting the left
       brain.  Politicians use  these powerful  techniques  all  the  time;
       lawyers use many  variations  which,  I've  been  told,   they  call
       "tightening the noose."

           Assume for  a  moment  that you are watching a politician give a
       speech.  First, he might generate what is called a "YES SET."  These
       are statements that will cause listeners  to  agree; they might even
       unknowingly nod their heads in agreement. Next come the TRUISMS.

           These are  usually  facts that could be debated  but,  once  the
       politician has his   audience   agreeing,   the   odds  are  in  the
       politician's favor that  the  audience   won't  stop  to  think  for
       themselves, thus continuing to agree. Last comes the SUGGESTION.

           This is what the politician wants you to do and,  since you have
       been agreeing all  along,  you  could  be  persuaded  to  accept the
       suggestion.  Now, if you'll listen  closely  to my political speech,
       you'll find that the first three are the "yes set,"  the  next three
       are truisms and the last is the suggestion.

           "Ladies and gentlemen: are you angry about high food prices? Are
       you tired of astronomical gas prices? Are you sick of out-of-control
       inflation? Well, you   know  the  Other  Party  allowed  18  percent
       inflation last year;  you  know  crime   has  increased  50  percent
       nationwide in the last 12 months, and you know your  paycheck hardly
       covers your expenses  any  more. Well, the answer to resolving these
       problems is to elect me, John Jones, to the U.S. Senate."

           And I think you've heard all  that  before.  But  you might also
       watch for what are called Imbedded Commands.  As an  example: On key
       words, the speaker  would  make  a gesture with his left hand, which
       research has shown is more apt to access your right brain.

           Today's media-oriented politicians  and  spellbinders  are often
       carefully trained by a whole new breed of specialist  who  are using
       every trick in  the  book  --  both old and new -- to manipulate you
       into accepting their candidate.


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           The concepts  and techniques of Neuro-Linguistics are so heavily
       protected that I found out the hard way that to even talk about them
       publicly or in print results in threatened legal action.  Yet Neuro-
       Linguistic training is readily available to anyone willing to devote
       the time and pay the price. It  is  some  of  the  most  subtle  and
       powerful manipulation I have yet been exposed to.

           A good friend who recently attended a two-week seminar on Neuro-
       Linguistics found that many of those she talked to during the breaks
       were government people.

           Another technique that I'm just learning about  is  unbelievably
       slippery; it is  called an INTERSPERSAL TECHNIQUE and the idea is to
       say one thing  with words but plant  a  subconscious  impression  of
       something else in the minds of the listeners and/or watchers.

           Let me give you an example: Assume you are watching a television
       commentator make the   following  statement:  SENATOR   JOHNSON   is
       assisting local authorities  to  clear  up  the  stupid  mistakes of
       companies contributing to the nuclear waste problems."

           It sounds  like  a  statement  of  fact,  but,  if  the  speaker
       emphasizes the right  word,  and especially if he makes  the  proper
       hand gestures on   the  key  words,  you  could  be  left  with  the
       subconscious impression that Senator Johnson is stupid. That was the
       subliminal goal of the statement and the speaker cannot be called to
       account for anything.

           Persuasion techniques are also frequently used on a much smaller
       scale with just as much effectiveness.  The insurance salesman knows
       his pitch is likely to be much more  effective  if he can get you to
       visualize something in your mind. This is right-brain communication.

           For instance,  he might pause in his conversation,  look  slowly
       around your livingroom and say, "Can you just imagine this beautiful
       home burning to  the ground?"  Of course you can!  It is one of your
       unconscious fears and, when he forces  you  to visualize it, you are
       more likely to be manipulated into signing his insurance policy.

           The Hare Krishnas, operating in every airport,  use  what I call
       SHOCK AND CONFUSION  techniques  to  distract  the  left  brain  and
       communicate directly with the right brain.

           While waiting for a plane, I once  watched  one operate for over
       an hour.  He had a technique of almost jumping in front  of someone.
       Initially, his voice  was  loud then dropped as he made his pitch to
       take a book and contribute money to the cause.

           Usually, when people are shocked,  they immediately withdraw. In
       this case they  were  shocked  by  the  strange  appearance,  sudden
       materialization and loud  voice  of  the  Hare  Krishna devotee.  In
       other words, the  people  went into  an  alpha  state  for  security
       because they didn't want to confront the reality before them.

           In alpha, they were highly suggestible so they  responded to the
       suggestion of taking  the  book; the moment they took the book, they
       felt guilty and responded to the second suggestion: give money.

           We are all conditioned that if someone gives us something, we

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       have to give  them  something in return--in that case, it was money.
       While watching this hustler, I was  close enough to notice that many
       of the people he stopped exhibited an outward sign  of  alpha--their
       eyes were actually dilated.

       Subliminal Programming

           Subliminals are  hidden  suggestions that only your subconscious
       perceives.  They can  be  audio, hidden  behind  music,  or  visual,
       airbrushed into a  picture,  flashed on a screen so  fast  that  you
       don't consciously see  them, or cleverly incorporated into a picture
       or design.

           Most audio   subliminal   reprogramming   tapes   offer   verbal
       suggestions recorded at  a low volume. I question  the  efficacy  of
       this technique -- if subliminals are not perceptible, they cannot be
       effective, and subliminals  recorded below the audible threshold are
       therefore useless.

           The oldest audio subliminal technique  uses a voice that follows
       the volume of  the  music  so subliminals are impossible  to  detect
       without a parametric equalizer.  But this technique is patented and,
       when I wanted  to  develop my own line of subliminal audiocassettes,
       negotiations with the patent holder proved to be unsatisfactory.

           My attorney obtained copies of  the patents which I gave to some
       talented Hollywood sound  engineers, asking them  to  create  a  new
       technique.

           They found  a  way  to psycho-acoustically modify and synthesize
       the suggestions so that they are  projected  in  the  same chord and
       frequency as the music, thus giving them the effect of being part of
       the music.  But we found that in using this technique,  there  is no
       way to reduce various frequencies to detect the subliminals.

           In other  words, although the suggestions are being heard by the
       subconscious mind, they  cannot be  monitored  with  even  the  most
       sophisticated equipment.

           If we were able to come up with this technique  as  easily as we
       did, I can only imagine how sophisticated the technology has become,
       with unlimited government or advertising funding.   And I shudder to
       think about the  propaganda  and commercial manipulation that we are
       exposed to on a daily basis.

           There is simply no way to know  what  is  behind  the  music you
       hear.  It may  even  be possible to hide a second voice  behind  the
       voice to which you are listening.

           The series  by  Wilson  Bryan  Key,  Ph.D.,  on  subliminals  in
       advertising and political campaigns  well  documents  the  misuse in
       many areas, especially printed advertising in newspapers, magazines,
       and posters.

           The big  question  about subliminals is: do they  work?   And  I
       guarantee you they  do. Not only from the response of those who have
       used my tapes,  but  from  the  results  of  such  programs  as  the
       subliminals behind the music in department stores.


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           Supposedly, the  only  message is instructions to not steal: one
       East Coast department store chain reported a 37 percent reduction in
       thefts in the first nine months of testing.

           A 1984   article  in  the  technical   newsletter,   "Brain-Mind
       Bulletin," states that  as  much  as  99  percent of  our  cognitive
       activity may be  "non-conscious,"  according  to the director of the
       Laboratory for Cognitive  Psychophysiology   at  the  University  of
       Illinois.

           The lengthy  report  ends  with the statement,  "these  findings
       support the use  of  subliminal approaches such as taped suggestions
       for weight loss  and the therapeutic  use  of  hypnosis  and  Neuro-
       Linguistic Programming."

       Mass Misuse

           I could relate many stories that support subliminal programming,
       but I'd rather  use  my time to make you aware of even  more  subtle
       uses of such programming.

           I have   personally   experienced   sitting  in  a  Los  Angeles
       auditorium with over ten thousand people who were gathered to listen
       to a current charismatic figure. Twenty  minutes  after entering the
       auditorium, I became aware that I was going in and out of an altered
       state.

           Those accompanying me experienced the same thing.   Since  it is
       our business, we  were aware of what was happening, but those around
       us were not. By careful observation, what appeared to be spontaneous
       demonstrations were, in fact, artful manipulations.

           The only way I could figure that  the  eyes-open trance had been
       induced was that a 6-to-7-cycle-per-second vibration was being piped
       into the room  behind  the air conditioner sound.   That  particular
       vibration generates alpha,  which  would  render the audience highly
       susceptible.

           Ten to  25  percent  of  the   population   is   capable   of  a
       somnambulistic level of altered states of consciousness;  for  these
       people, the suggestions  of  the  speaker, if non-threatening, could
       potentially be accepted as "commands."

       Vibrato

           This leads to the mention of VIBRATO.   Vibrato is the tremulous
       effect imparted in some vocal or instrumental music,  and the cycle-
       per-second range causes  people  to  go  into  an  altered  state of
       consciousness.

           At one period of English history, singers whose voices contained
       pronounced vibrato were  not allowed  to  perform  publicly  because
       listeners would go  into an altered state and have fantasies,  often
       sexual in nature.

           People who attend opera or enjoy listening to singers like Mario
       Lanza are familiar   with   this   altered   state  induced  by  the
       performers.


                                      Page 16




       ELFs (extra low frequencies)

           Now, let's carry this awareness a little farther. There are also
       inaudible ELFs (extra-low     frequency     waves).     These    are
       electromagnetic in nature. One of  the  primary  uses  of ELFs is to
       communicate with our submarines.

           Dr.  Andrija  Puharich,  a  highly respected researcher,  in  an
       attempt to warn  U.S. officials about Russian use of ELFs, set up an
       experiment. Volunteers were wired  so  their  brain  waves  could be
       measured on an EEG.  They were sealed in a metal room that could not
       be penetrated by a normal signal.

           Puharich then beamed ELF waves at the volunteers.  ELFs go right
       through the earth  and,  of course, right through metal walls. Those
       inside couldn't know if the signal  was  or  was not being sent. And
       Puharich watched the  reactions  on  the  technical   equipment:  30
       percent of those  inside  the room were taken over by the ELF signal
       in six to ten seconds.

           When I say "taken over," I mean that their behavior followed the
       changes anticipated at  very  precise  frequencies.  Waves  below  6
       cycles per second  caused  the  subjects to become very  emotionally
       upset, and even disrupted bodily functions. At 8.2 cycles, they felt
       very high .  .  .  an  elevated  feeling, as though they had been in
       masterful meditation, learned over a period of years. Eleven to 11.3
       cycles induced waves  of  depressed  agitation  leading  to  riotous
       behavior.

       The Neurophone

           Dr. Patrick Flanagan is a personal friend of mine.  In the early
       1960s, as a teenager, Pat was listed as one of the top scientists in
       the world by "Life" magazine. Among his many inventions was a device
       he called the   Neurophone--an   electronic   instrument   that  can
       successfully programm suggestions  directly through contact with the
       skin.  When he  attempted  to  patent  the  device,  the  government
       demanded that he  prove  it  worked.   When  he  did,  the  National
       Security Agency confiscated the neurophone.   It  took Pat two years
       of legal battle to get his invention back.

           In using  the  device,  you don't hear or see  a  thing;  it  is
       applied to the  skin,  which  Pat  claims  is  the source of special
       senses.  The skin  contains more  sensors  for  heat,  touch,  pain,
       vibration, and electrical fields than any other part  of  the  human
       anatomy.

           In one of his recent tests, Pat conducted two identical seminars
       for a military  audience  --  one seminar one night and one the next
       night, because the  size  of  the  room  was  not  large  enough  to
       accommodate all of them at one time.

           When the  first  group proved to be very cool and  unwilling  to
       respond, Patrick spent the next day making a special tape to play at
       the second seminar.

           The tape  instructed  the  audience  to  be  extremely  warm and
       responsive and for their hands to  become  "tingly."   The  tape was
       played through the  neurophone, which was connected  to  a  wire  he
       placed along the ceiling of the room.   There were no speakers, so

                                      Page 17





       no sound could   be   heard,   yet   the  message  was  successfully
       transmitted from that wire directly into the brains of the audience.
       They were warm  and  receptive,   their   hands   tingled  and  they
       responded, according to  programming, in other ways  that  I  cannot
       mention here.

           The more we find out about how human beings work through today's
       highly advanced technological research, the more we learn to control
       human beings.  And  what  probably  scares  me  the most is that the
       medium for takeover is already in  place! The television set in your
       livingroom and bedroom  is  doing a lot more than just  entertaining
       you.

           Before I  continue,  let  me  point  out something else about an
       altered state of consciousness. When  you  go into an altered state,
       you transfer into right brain, which results in the internal release
       of the   body's   own   opiates:  enkephalins  and  Beta-endorphins,
       chemically almost identical  to opium. In other words, it feels good
       . . . and you want to come back for more.

           Recent tests by researcher Herbert  Krugman  showed  that, while
       viewers were watching  TV,  right-brain  activity outnumbered  left-
       brain activity by  a  ratio  of  two  to  one.  Put more simply, the
       viewers were in an altered state  .  .  .  in trance more often than
       not.  They were getting their Beta-endorphin "fix."

           To measure attention spans, psychophysiologist Thomas Mulholland
       of the Veterans Hospital in Bedford, Massachusetts,  attached  young
       viewers to an  EEG  machine  that  was  wired to shut the TV set off
       whenever the children's brains produced a majority of alpha waves.

           Although the children were told to concentrate, only a few could
       keep the set on for more than 30 seconds!

           Most viewers are already hypnotized.   To  deepen  the trance is
       easy.  One simple  way  is to place a blank, black  frame  every  32
       frames in the  film that is being projected. This creates a 45-beat-
       per-minute pulsation perceived only  by the subconscious mind -- the
       ideal pace to generate deep hypnosis.

           The commercials or suggestions presented following this alpha-
       inducing broadcast are  much  more  likely  to be  accepted  by  the
       viewer.  The high  percentage  of  the  viewing  audience  that  has
       somnambulistic-depth ability could  very well accept the suggestions
       as commands -- as long as those commands did not ask  the  viewer to
       do something contrary to his morals, religion, or self-preservation.

           The medium  for  takeover  is  here.  By the age of 16, children
       have spent 10,000 to 15,000 hours  watching television--that is more
       time than they spend in school!

           In the  average  home,  the TV set is on for six  hours  and  44
       minutes per day  --  an  increase of nine minutes from last year and
       three times the average rate of increase during the 1970s.

           It obviously isn't getting better  .  .  . we are rapidly moving
       into an alpha-level  world -- very possibly the Orwellian  world  of
       "1984" -- placid,   glassy-eyed,   and   responding   obediently  to
       instructions.

                                      Page 18





           A research   project   by  Jacob  Jacoby,  a  Purdue  University
       psychologist, found that  of  2,700   people   tested,   90  percent
       misunderstood even such  simple  viewing  fare  as  commercials  and
       "Barnaby Jones."

           Only minutes  after watching, the typical viewer missed 23 to 36
       percent of the questions about what  he  or she had seen.  Of course
       they did -- they were going in and out of trance! If  you  go into a
       deep trance, you  must  be  instructed  to remember -- otherwise you
       automatically forget.

           I have just touched the tip of  the  iceberg.  When you start to
       combine subliminal messages  behind  the  music, subliminal  visuals
       projected on the   screen,  hypnotically  produced  visual  effects,
       sustained musical beats at a trance-inducing  pace  .  .  . you have
       extremely effective brainwashing.

           Every hour that you spend watching the TV set  you  become  more
       conditioned.  And, in  case  you thought there was a law against any
       of these things, guess again.

           There isn't! There are a lot  of  powerful  people who obviously
       prefer things exactly the way they are.

                            Maybe they have plans for??


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           Jerry W. Decker.........Ron Barker...........Chuck Henderson
                             Vangard Sciences/KeelyNet
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                                       FINIS
                                      Page 19


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