Sales Aids & Literature Catalog-1995 edition
Sales Aids & Literature Catalog-1995 edition
Order form and information is included at the end of this file.
ALASKA SEAFOOD - FAR AND AWAY THE WORLD'S
FINEST
The icy waters surrounding Alaska's 34,000 miles of coastline are
some of the largest, most productive fishing grounds in the world.
Here, in pristine, natural surroundings, Alaska seafood develops
lean flesh, firm texture and superior flavor - the qualities that truly
distinguish Alaska seafood from all others.
Alaska seafood is natural and wild, swimming freely in the cold,
clear waters of the Gulf of Alaska, the Bering Sea and the North
Pacific. And the variety of species is unsurpassed! Alaska seafood is
marketed fresher-frozen and canned all year-round, with some
varieties available fresh during the harvest season.
Varieties of Alaska Seafood
FRESH/FROZEN ALASKA SALMON (5 SPECIES): King (or Chinook), Sockeye (or Red), Coho (or Silver),
Chum and Pink Salmon
CANNED ALASKA SALMON: Pink, Sockeye, King, Chum and Coho
SHELLFISH: King Crab, Snow Crab, Dungeness Crab, Pink
Shrimp, Spot Prawns, Coonstripe, and Sidestripe.
ALASKA WHITEFISH: Halibut, Pollock, Cod, Rockfish, Sablefish, Sole
And preserving this unrivaled natural quality is of utmost
importance to the Alaska fishing industry, from the fisherman right
to your own purveyor. The quality of Alaska seafood is guaranteed
by the expertise of the Alaska fishermen, who harvest their seafood
at its peak to insure its fresh-caught flavor. The seafood is then
processed fresh, fresh-frozen or canned within hours of harvesting.
State-of-the-art freezing technology preserves the superior flavor
and texture of freshly caught Alaska seafood.
Alaska Seafood - Why Consumers Are Demanding It
There has been a major increase in seafood consumption over the
past decade. And one of the prime reasons for the growth of fish
and shellfish sales is the trend toward a healthier, lighter diet.
Consumers are more knowledgeable about the nutritional value of
seafood and they are demanding seafood of unquestionable quality.
Seafood that is natural. Seafood with the highest standards of
processing, freezing and handling.
Which is what Alaska seafood is all about.
The Alaska Seafood Marketing Institute - We Can Help You Sell
Alaska Seafood
The Alaska Seafood Marketing Institute (ASMI) is a unique
organization. It is a partnership between processors, fishermen, and
state government whose goal is to promote the Alaska seafood
industry as a whole, not individual brands.
The Alaska Seafood Marketing Institute is deeply involved in all
areas of establishing recommended quality guidelines, and
implementing and monitoring quality assurance goals.
Promotions/Education
The Alaska Seafood Marketing Institute also supplies educational
materials and develops promotional programs to help you
merchandise and sell more Alaska seafood. Materials are available
to help you educate your customers as to why Alaska seafood is far
and away the world's finest.
Stimulate Your Sales of Alaska Seafood
This Sales Aids & Literature Catalog presents materials that ASMI
currently offers. They are tailored to several audiences including:
Foodservice- materials to help restaurants, educational institutions,
hospitals, employee cafeterias and other volume feeders who
handle, prepare, menu and promote Alaska seafood.
Retail/Consumer - materials to assist retailers in receiving, handling,
displaying and promoting Alaska seafood, as well as materials to
educate consumers, such as recipes and preparation tips.
Seafood Industry - including fishermen, processors, distributors and
buyers - materials to assist the seafood trade in harvesting,
processing and purchasing Alaska seafood under quality guidelines.
ALASKA SEAFOOD INFORMATION/GUIDES
FACT SHEETS
These single sheets feature a four-color photo on the front with
nutritional information, features/benefits, and packaging
specifications on the back.
1) Alaska Salmon (1-001)
2) Alaska Canned Salmon (1-002)
3) Alaska Pollock (1-003)
4) Alaska Cod (1-004)
5) Alaska Black Cod (Sablefish) (1-005)
6) Alaska Sole (1-006)
7) Alaska Surimi (1-007)
8) Alaska Halibut (1-008)
9) Alaska King Crab (1-009)
10) Alaska Snow Crab (1-010)
11) Alaska Dungeness Crab (1-011)
12) Alaska Pink Shrimp (1-012)
SALES SHEETS
These sales tools provide an overview of available product forms
which are depicted in four-color photos. Laminated and three-hole
punched for convenience.
13) Alaska Whitefish (pollock, cod, sole/flounder) (2-001)
14) Alaska Surimi (2-002)
SALMON GUIDE
15) Alaska Salmon, A Great Food From the Sea (3-001)
A fully illustrated color brochure that provides information on the
five species of Alaska Wild Salmon. Includes species overview,
fishing methods and nutritional information. Detailed drawings
show the differences between species and their bright, semi-bright,
and dark stages. A valuable tool for everyone in the retail and
wholesale business.
CRAB GUIDES
These brochures help your customers identify different crab
components so they can order quickly and accurately. Detailed
drawings identify the various sections. Also includes directions for
cooking and nutritional data.
16) Alaska Snow Crab Specification Guide (4-001)
17) Alaska King Crab Specification Guide (4-002)
18) Alaska Snow Crab Product Brochure (4-003)
A 12 page brochure which contains detailed information on product
forms, preparation tips and common foodservice packs. Cost is
$1.00 per brochure.
19) Alaska Shellfish Brochure (4-004)
This full-color brochure describes the advantages of Alaska oysters
and muscles. Produced by the Alaskan Shellfish Growers
Association.
FOODSERVICE
FOODSERVICE GUIDES
For foodservice operators, these full-color brochures provide basic
product and operational information as well as recipe ideas and
merchandising tips.
20) Alaska Seafood Foodservice Brochure (6-001)
A comprehensive review of five major species groups - Alaska
salmon, Alaska canned salmon, Alaska halibut, Alaska pollock and
Alaska crab.
21) Alaska Whitefish Foodservice Brochure (6-002)
Features information on five species of Alaska whitefish- Alaska
halibut, Alaska cod, Alaska sole, Alaska pollock and Alaska surimi
sea foods.
22) Salmon Menu and Marketing Guide (6-003)
An in-depth guide to the five species of Alaska Salmon.
Information ranges from specifics on size, weight, color, texture
and taste to nutrition and cooking guidelines for each species.
Menu and merchandising tips also included.
QUANTITY RECIPE CARDS
Use these attractive foodservice quantity recipe cards to stimulate
new menu additions for Alaska seafood. Each card contains five
recipes, which have appetizing color photos; recipes yield 24
servings. Measures 7x5.
23) Alaska Salmon (5-001)
24) Alaska Canned Salmon (5-002)
25) Alaska Pollock (5-003)
26) Alaska Cod (5-004)
27) Alaska Sole (5-005)
28) Alaska Surimi (5-006)
29) Alaska Halibut (5-012)
30) Alaska King Crab (5-007)
31) Alaska Snow Crab (5-008)
32) Alaska Dungeness Crab (5-009)
33) Canned Salmon "Salmon Burger" Recipe Sheet (5-010)
34) Alaska Canned Salmon "School Lunch" Fact Sheet and Recipes(5-011)
MERCHANDISING MATERIALS
35) Fresh Menu Sheet (7-001)
Use these sheets to tell your customers about your daily fresh
seafood specials. Measures 5-3/4x8-3/4.
36) Fresher-Frozen Alaska Seafood Table Tent (7-002)
Encourage your customers to ask about your Alaska Seafood menu
items with these colorful table tents. Measures 4x5 folded.
37) Alaska Snow Crab Clip-On (7-003)
Clip your fresh menu sheets on with this Alaska Snow Crab
"Grabber".
38) Alaska Snow Crab Server Stickers (7-004)
Stimulate sales of your Alaska Snow Crab menu items with wait-
staff stickers that are easily applied and removed. 200 stickers per
roll.
39) Snap 'N Eat Server Stickers (7-006)
These bright adhesive clothing stickers will help introduce your
customers to the ease and convenience of dining on Alaska Snow
Crab. 200 stickers per roll.
40) Snap 'N Eat Snow Crab Table Tents (7-005)
Introduce your customers to the convenience and ease of Snap 'N
Eat Snow Crab by displaying the message prominently on your
restaurant tables. Measures 4x5 folded.
41) Crab Bibs (7-008)
Remind your customers that they are eating the best legs in the
house while keeping them tidy in these clever bibs.
42) Alaska King Crab Table Tents (7-007)
Sell the glamour of Alaska King Crab year round with these elegant
table tents. Measures 5x3 folded.
43) Alaska Salmon Server Stickers (7-009)
Encourage your customers to insist on Alaska Salmon with these
blue/white adhesive clothing stickers for the waitstaff 200 stickers
per roll.
RETAIL/CONSUMER
RECIPE BROCHURES
These brochures provide your customers with an assortment of
delicious recipes for each species, plus information on handling,
preparation and nutritional value.
CONSUMER LEAFLETS
Two color, six-panel brochures accordion folded to fit a 3x5 recipe
rack.
44) Alaska Seafood Microwave - All Species (8-001)
45) Alaska Salmon (8-004)
46) Alaska Pollock (8-003)
47) Alaska Cod (8-002)
48) Alaska Surimi (8-005)
49) Alaska Halibut (8-006)
50) Alaska Snow Crab (8-007)
CONSUMER BROCHURES
Four-panel brochures measuring 8-1/2xll are tri-folded to 8-1/2x3-
5/ 8for mailing or fitting into a recipe rack.
51) Alaska Seafood - All Species (9-001)
52) Alaska Black Cod (Sablefish) (9-002)
53) Alaska Rockfish (9-003)
54) Alaska King Crab (9-004)
55) Alaska Dungeness Crab (9-005)
56) Alaska Scallops (9-006)
57) Canned Salmon Light & Lively Recipe Brochure (9-007)
A delicious selection of appetizers, soups, salads and entrees, each
formulated with light and healthy ingredients. Measures 4x9.
58) Alaska Smoked Salmon Brochure (9-008)
Features information about the 4 varieties of Alaska Smoked
Salmon, along with recipe ideas and serving suggestions. 4x8-1/2
59) Oyster Consumer Brochure (9-009)
Features information about Alaska oysters including purchasing,
storage, shucking, nutrition and recipes. Produced by the Alaska
Shellfish Growers Association. Measures 4x8-1/2
RETAIL RECIPE PADS
These convenient consumer take-one recipe pads include recipes
and tips on purchasing and serving. 35 sheets per pad. Gummed
back for hanging near product. Measures 5x4-1/4.
60) Alaska Halibut (10-001)
61) Alaska Canned Salmon (10-002)
62) Alaska King, Snow and Dungeness Crab (10-003)
63) Alaska Oysters (10-004)
Produced by the Alaska Shellfish Growers Association.
MERCHANDISING MATERIALS & COOKBOOKS
POSTERS
64) Halibut Poster (11-001)
America's Favorite Steak. Measures 18x24.
65) Pollock Poster (11-002)
One Seafood Treasure That Doesn't Cost a Fortune.
Measures 18x24.
66) Salmon Poster (11-003)
Fresh Caught Flavor from Alaska's Wild Seas. Measures 18x24.
67) Smoked Salmon Poster (11-004)
68) All-Species Poster (114)05)
Depicts a variety of Alaska seafood in raw product form.
Measures 20x24.
69) Alaska Seafood "Fresher Frozen" Poster (11-006)
STICKERS
These stickers are a colorful way to identify your packages of Snow
Crab, Halibut, Salmon. Each roll contains 200 stickers that measure
2x2-1/2.
70) Alaska Halibut (13-002)
71) Alaska Salmon (13-003)
72) Alaska Seafood (13-004)
CLIP ART
Camera-ready illustrations for use in ads and materials. Each
measure 8-1/2x11.
73) Seal of Origin Clip Art (12-001)
74) Alaska Seafood Script Clip Art (12-002)
75) Alaska Salmon Clip Art (12-003)
Series shows five Salmon species, Salmon on grill, various salmon
cuts, cooking instructions in recipe-card format. Set of five pages.
76) Shellfish Cut Clip Art (12-004)
Various product forms of Alaska Snow, King Crab and Dungeness
Crab. Set of two pages.
77) Crustacean Clip Art (12-005)
King Crab, Snow Crab, Dungeness Crab and Shrimp.
78) Finfish Clip Art (12-006)
Halibut, Black Cod ( Sablefish), Cod, Pollock, Rockfish and
Salmon.
CHANNEL STRIPS
Features a four-color shot of each product with an appropriate
marketing line. Includes room for price or other local messages.
Each strip measures 11x3-1/2.
79) Alaska Salmon Channel Strips (14-001)
80) Alaska Halibut Channel Strips (14-002)
81) Alaska Pollock Channel Strips (14-003)
COOKBOOKS
82) Alaska Seafood Cookbook # 1 (15-001)
The 49 best seafood recipes from a contest had in the 49th state.
Now your customers will have a chance to prepare Alaska seafood
as Alaskans do. Cost $6 each.
83) Alaska Seafood Cookbook #2 (15-002)
This cookbook was developed from recipes submitted by Alaska 's
legislative leaders. It features treasured family secrets and special
creations designed for this publication. Cost $6 each.
RETAIL COUNTER CARDS
These attractive full-color, freestanding recipe holders are designed
for display on the seafood counter. Holder fit 3x5 recipe leaflets
(#33-39). Measures approximately 14x10.
84) Alaska Salmon (16-001)
85) Alaska Surimi (16-003)
86) Alaska Whitefish (pollock, cod sole/flounder) (16-002)
RETAIL IN-ICE DISPLAY SIGNS
Plastic in-ice display signs with separate stainless steal pins. Signs
hold up to four one-inch plastic numbers which are secured by
swedged perforations on the face of the sign. Each sign measures
5x3-3/4.
87) Alaska King Salmon (17-001)
88) Alaska Sockeye Salmon (17-002)
89) Alaska Coho Salmon (17-003)
90) Alaska Chum Salmon (17-004)
91) Alaska Pink Salmon (17-005)
92) Alaska Smoked Salmon (17-006)
93) Alaska Smoked Sockeye Salmon (17-007)
94) Alaska Cod (17-008)
95) Alaska Pollock (17-009)
96) Alaska Sole (17-010)
97) Alaska Flounder (17-011)
98) Alaska Halibut (17-012)
99) Alaska King Crab (17-013)
100) Alaska Snow Crab (17-014)
101) Alaska Dungeness Crab (17-015)
102) Alaska Spot Prawns (17-016)
103) Alaska Scallops (17-017)
104) Alaska Oysters (17-018)
QUALITY GUIDES & CHARTS
105) Pacific Salmon Skin Color Evaluation Guide I (21-001)
106) Pacific Salmon Skin Color Evaluation Guide II (21-002)
Two guides to the physiological color change in sexually maturing
Pacific Salmon for reference by processors, reprocessors,
wholesalers, distributors and buyers. The guides are laminated to
withstand wear and tear. Guide I depicts Chum and Coho Salmon;
Guide II depicts Pink and Sockeye Salmon. Measure 8-1/2xll
(folded) and 34xll when opened. Cost is $4. OO per guide.
107) Recommended Salmon Quality Guidelines (21-003)
A general guide developed by seafood industry experts on handling
Salmon in fishing, tendering and processing operations. Printed on
durable paper. Perfect for on-board use. Measures 5-1/2x8-1/2.
108) Recommended Whitefish Quality Guidelines (21-004)
These general guidelines developed by the seafood industry are
intended to assist Whitefish fishermen and processors in producing
high quality Whitefish products. Perfect for on-board use. Measures
5-1/2x8-1/2.
109) Care of Halibut Aboard the Fishing Vessel (21-005)
This comprehensive publication describes step-by-step procedures
on ways to land consistent high quality fish. The focus is on small
boats, in particular newcomers to the Halibut fishery. Produced in
cooperation with University of Alaska Sea Grant. Measures 6x9.
110) Handling Halibut Aboard the Fishing Vessel (21-006)
A pamphlet for fishermen and processors that gives tips fir
maintaining high quality when handling large quantities of Halibut.
Describes general guidelines and proper cleaning instructions.
Measures 5-1/2x8-1/2.
111) Handle with Care (Shippers) (21-008)
This booklet provides quality tips for shipping Alaska seafood
products via air, land, sea and by rail. It's the perfect comprehensive
guide to maintaining seafood quality during shipment. Measures 5-
1/ 2x8-1/2.
112) Salmon Quality Almanac (21-009)
A manual on salmon quality for fishing tender operators and crew.
Provides salmon handling and recommended chilling guidelines for
operators and crew of salmon tendering vessels. Industry approved
recommendations for the production of high quality salmon
included. Salmon permit holder might also find this a helpful
reference for training crewmen. Video of key highlights included.
Cost is $20.00 each.
STICKERS
113) Keep Frozen Stickers (21-010)
114) Keep Cool Stickers (21-011)
These stickers will help insure that your processed product is
handled properly during shipping. Printed in bright red (Cool) and
bright blue (Frozen) shippers can't miss them! Measures 9x4-1/2.
115) Fragile: This Side Up Stickers(21-013)
116) Pacific Salmon ID Charts (21-012)
Designed for the new seafood grader or tenderman, this set of 10
charts depicts key features on the 5 species of Pacific Salmon for
rapid identification and sorting. Each species is featured head on
and head off on durable waterproof "kimdura" synthetic paper. The
especially large format permits the user to quickly locate the
necessary information. Measures 11x15. $5.00 per set.
HANDLING GUIDES & POSTERS
117) Fish are Food Posters (23-001)
This set of four posters is designed for placement in processing
plants and on board fishing vessels. Measures 16x21. Also available
in Spanish.
118) A Foodservice Guide to Seafood Quality (23-002)
This simple four-page guide gives foodservice operators tips on
purchasing, receiving and storage of fresh and frozen seafood.
Measures 8x8.
119) Handle with Care (Retailers) (23-003)
These quality tips are designed to help you draw potential
customers to your counter and keep them coming hack again and
again. Our suggestions cover receiving, storage, handling, thawing,
display and sanitation. Measures 5-1/2x8-1/2.
120) Alaska Halibut Cutting Brochure (23-004)
Illustrated brochure instructs retail/foodservice personnel hew to
portion Halibut. Describes various cuts and shows common retail
packs available from suppliers. Measures 8-1/2x11.
121) Alaska Salmon Cutting Brochure (23-005)
Single illustrated sheet that shows retail foodservice personnel how
to cut Salmon for fillets. Measures 8-1/2x11.
122) Alaska Seafood Buyer's Guide (23-006)
Developed as a tool for buyers and sellers of Alaska seafood, this
guide introduces the commercial species caught or grown in Alaska
waters, as well as selected product forms. The guide can be used to
identify species depicted in excellent four-color photos and
provides information on seasons, size, product forms, packaging
and nutritional profiles. There is also a useful section on
recommended fresh and frozen quality guidelines. Cost is $28.00
each.
HELPING THE TRAINER TO TRAIN
A series of training videos and accompanying booklets for
commercial salmon and black cod fishermen, and plant employees
titled: "You Are The Difference." Fishermen and plant employees
can review the basics of how and why seafood quality is vital to
sustaining customer satisfaction. Follow along step by step aboard
salmon seiners, gillnetters and setnet beach sites; or on longliners in
pursuit of blackcod, as critical quality stations are described.
Our Message: "You Are the Difference" brings home the
importance of what delivering a truly top quality product means!
123) Quality Practices for Commercial Salmon Fishermen 6
minutes. (not pictured) (23-007)
124) Quality Practices for Seafood Processing Employees 7
minutes. (not pictured) (25-008)
125) Quality Practices for Commercial Sablefish Fishermen 7
minutes. (not pictured) (23-009)
126) Dressing and Stowing Halibut Onboard Video 8 minutes. (not
pictured) (23-010)
SPECIALITY ITEMS AND VIDEOS
127) Directory of Alaska Seafood Suppliers (22-001)
This directory is designed to connect buyers and sellers of Alaska
Seafood products. Seafood products are listed by species and
available product form. Contact names, addresses and phone
numbers are listed for most major Alaska companies. A
comprehensive listing of Alaska fisheries organizations,
international, federal and state agencies is also listed. Measures 5x8.
128) ASMI Annual Report (22-002)
A complete summary of promotional activities and quality outreach
efforts done each fiscal year.
129) Selling Seafood Manual (22-003)
A helpful guide designed to provide tips on marketing,
merchandising, advertising and promotion-the basics for improved
profits. This manual includes a large section on advertising to help
you with your production of signs, displays and weekly ads. Limit
of lO.
ASMI VIDEOS
Videos are available for checkout through the ASMI office for a
two-week period or they may be purchased for $8 each, plus $1.75
for shipping. Available in both Beta and VHS.
Retail
130) Salmon Supermarket Video (22-004)
This 30-minute continuous-playing video is designed for retail in-
store promotions. It contains 10 separate 30-second spots ranging
from life cycle of Salmon to the nutritional benefits and preparation
methods of Salmon. 10 spots run 3 times each.
131) Snow Crab In-Store Video (22-011)
This 60-minute continuous playing video designed for retail in-store
promotions provides information on harvesting and preparation
methods for Alaska Snow Crab. 5:30-minute spot runs 11 times.
132) Handle with Care Video (22-005)
Primer for retail seafood counter employees. Handling and display
guidelines are reviewed in detail. 10 minutes.
Training/General Information
133) Treasures of Canned Salmon (22-007)
An overview of canned salmon. It provides information on the
salmon life cycle, harvest methods, and the canning process.
134) Alaska Snow Crab Adventure Video (22-010)
This 15-minute video describes the life-cycle, harvest and
processing methods for Alaska Snow Crab. Snow Crab product
forms and recipe ideas are included for foodservice application.
135) Chase of the King Video (22-009)
This 25 minute video is an Alaska King Crab primer for
foodservice. Information is provided on life-cycle, harvest method,
receiving, handling and foodservice applications.
Food Service
136) Fresher-Frozen Alaska Salmon Video (22-008)
Designed as a
training video for foodservice distributors, this 15-minute video is a
complete guide to the 5 species of Alaska Salmon, from their life-
cycle, harvest methods, receiving and handling to preparation tips.
HOW TO ORDER
Quantities are limited to 200 per item per order. Materials may be ordered every three months.
You may purchase as many paid items as you wish. Most materials are free of charge.
Paid items are noted on your order form.
TELEPHONE ORDERS:
Call 1-800-854-3054. Please order materials by item number listed
in the catalog and provide a complete mailing address. An invoice
for paid items will be included with your order.
FAX ORDERS:
Fax orders to: (206) 861-0977. An invoice for paid
items will be included with your order.
SHIPPING CHARGES:
We will pay postage for materials to be shipped UPS ground
service for bulk items and U.S. mail for small items. Please allow 2-
3 weeks for delivery.
RUSH ORDERS:
If you would like to incur charges for express delivery please
indicate the carrier and provide an account number.
If you have any questions about Alaska seafood write to ASMI at:
alaska_seafood%commerce@state.ak.us
Order form and information is included at the end of this file.
ALASKA SEAFOOD - FAR AND AWAY THE WORLD'S
FINEST
The icy waters surrounding Alaska's 34,000 miles of coastline are
some of the largest, most productive fishing grounds in the world.
Here, in pristine, natural surroundings, Alaska seafood develops
lean flesh, firm texture and superior flavor - the qualities that truly
distinguish Alaska seafood from all others.
Alaska seafood is natural and wild, swimming freely in the cold,
clear waters of the Gulf of Alaska, the Bering Sea and the North
Pacific. And the variety of species is unsurpassed! Alaska seafood is
marketed fresher-frozen and canned all year-round, with some
varieties available fresh during the harvest season.
Varieties of Alaska Seafood
FRESH/FROZEN ALASKA SALMON (5 SPECIES): King (or Chinook), Sockeye (or Red), Coho (or Silver),
Chum and Pink Salmon
CANNED ALASKA SALMON: Pink, Sockeye, King, Chum and Coho
SHELLFISH: King Crab, Snow Crab, Dungeness Crab, Pink
Shrimp, Spot Prawns, Coonstripe, and Sidestripe.
ALASKA WHITEFISH: Halibut, Pollock, Cod, Rockfish, Sablefish, Sole
And preserving this unrivaled natural quality is of utmost
importance to the Alaska fishing industry, from the fisherman right
to your own purveyor. The quality of Alaska seafood is guaranteed
by the expertise of the Alaska fishermen, who harvest their seafood
at its peak to insure its fresh-caught flavor. The seafood is then
processed fresh, fresh-frozen or canned within hours of harvesting.
State-of-the-art freezing technology preserves the superior flavor
and texture of freshly caught Alaska seafood.
Alaska Seafood - Why Consumers Are Demanding It
There has been a major increase in seafood consumption over the
past decade. And one of the prime reasons for the growth of fish
and shellfish sales is the trend toward a healthier, lighter diet.
Consumers are more knowledgeable about the nutritional value of
seafood and they are demanding seafood of unquestionable quality.
Seafood that is natural. Seafood with the highest standards of
processing, freezing and handling.
Which is what Alaska seafood is all about.
The Alaska Seafood Marketing Institute - We Can Help You Sell
Alaska Seafood
The Alaska Seafood Marketing Institute (ASMI) is a unique
organization. It is a partnership between processors, fishermen, and
state government whose goal is to promote the Alaska seafood
industry as a whole, not individual brands.
The Alaska Seafood Marketing Institute is deeply involved in all
areas of establishing recommended quality guidelines, and
implementing and monitoring quality assurance goals.
Promotions/Education
The Alaska Seafood Marketing Institute also supplies educational
materials and develops promotional programs to help you
merchandise and sell more Alaska seafood. Materials are available
to help you educate your customers as to why Alaska seafood is far
and away the world's finest.
Stimulate Your Sales of Alaska Seafood
This Sales Aids & Literature Catalog presents materials that ASMI
currently offers. They are tailored to several audiences including:
Foodservice- materials to help restaurants, educational institutions,
hospitals, employee cafeterias and other volume feeders who
handle, prepare, menu and promote Alaska seafood.
Retail/Consumer - materials to assist retailers in receiving, handling,
displaying and promoting Alaska seafood, as well as materials to
educate consumers, such as recipes and preparation tips.
Seafood Industry - including fishermen, processors, distributors and
buyers - materials to assist the seafood trade in harvesting,
processing and purchasing Alaska seafood under quality guidelines.
ALASKA SEAFOOD INFORMATION/GUIDES
FACT SHEETS
These single sheets feature a four-color photo on the front with
nutritional information, features/benefits, and packaging
specifications on the back.
1) Alaska Salmon (1-001)
2) Alaska Canned Salmon (1-002)
3) Alaska Pollock (1-003)
4) Alaska Cod (1-004)
5) Alaska Black Cod (Sablefish) (1-005)
6) Alaska Sole (1-006)
7) Alaska Surimi (1-007)
8) Alaska Halibut (1-008)
9) Alaska King Crab (1-009)
10) Alaska Snow Crab (1-010)
11) Alaska Dungeness Crab (1-011)
12) Alaska Pink Shrimp (1-012)
SALES SHEETS
These sales tools provide an overview of available product forms
which are depicted in four-color photos. Laminated and three-hole
punched for convenience.
13) Alaska Whitefish (pollock, cod, sole/flounder) (2-001)
14) Alaska Surimi (2-002)
SALMON GUIDE
15) Alaska Salmon, A Great Food From the Sea (3-001)
A fully illustrated color brochure that provides information on the
five species of Alaska Wild Salmon. Includes species overview,
fishing methods and nutritional information. Detailed drawings
show the differences between species and their bright, semi-bright,
and dark stages. A valuable tool for everyone in the retail and
wholesale business.
CRAB GUIDES
These brochures help your customers identify different crab
components so they can order quickly and accurately. Detailed
drawings identify the various sections. Also includes directions for
cooking and nutritional data.
16) Alaska Snow Crab Specification Guide (4-001)
17) Alaska King Crab Specification Guide (4-002)
18) Alaska Snow Crab Product Brochure (4-003)
A 12 page brochure which contains detailed information on product
forms, preparation tips and common foodservice packs. Cost is
$1.00 per brochure.
19) Alaska Shellfish Brochure (4-004)
This full-color brochure describes the advantages of Alaska oysters
and muscles. Produced by the Alaskan Shellfish Growers
Association.
FOODSERVICE
FOODSERVICE GUIDES
For foodservice operators, these full-color brochures provide basic
product and operational information as well as recipe ideas and
merchandising tips.
20) Alaska Seafood Foodservice Brochure (6-001)
A comprehensive review of five major species groups - Alaska
salmon, Alaska canned salmon, Alaska halibut, Alaska pollock and
Alaska crab.
21) Alaska Whitefish Foodservice Brochure (6-002)
Features information on five species of Alaska whitefish- Alaska
halibut, Alaska cod, Alaska sole, Alaska pollock and Alaska surimi
sea foods.
22) Salmon Menu and Marketing Guide (6-003)
An in-depth guide to the five species of Alaska Salmon.
Information ranges from specifics on size, weight, color, texture
and taste to nutrition and cooking guidelines for each species.
Menu and merchandising tips also included.
QUANTITY RECIPE CARDS
Use these attractive foodservice quantity recipe cards to stimulate
new menu additions for Alaska seafood. Each card contains five
recipes, which have appetizing color photos; recipes yield 24
servings. Measures 7x5.
23) Alaska Salmon (5-001)
24) Alaska Canned Salmon (5-002)
25) Alaska Pollock (5-003)
26) Alaska Cod (5-004)
27) Alaska Sole (5-005)
28) Alaska Surimi (5-006)
29) Alaska Halibut (5-012)
30) Alaska King Crab (5-007)
31) Alaska Snow Crab (5-008)
32) Alaska Dungeness Crab (5-009)
33) Canned Salmon "Salmon Burger" Recipe Sheet (5-010)
34) Alaska Canned Salmon "School Lunch" Fact Sheet and Recipes(5-011)
MERCHANDISING MATERIALS
35) Fresh Menu Sheet (7-001)
Use these sheets to tell your customers about your daily fresh
seafood specials. Measures 5-3/4x8-3/4.
36) Fresher-Frozen Alaska Seafood Table Tent (7-002)
Encourage your customers to ask about your Alaska Seafood menu
items with these colorful table tents. Measures 4x5 folded.
37) Alaska Snow Crab Clip-On (7-003)
Clip your fresh menu sheets on with this Alaska Snow Crab
"Grabber".
38) Alaska Snow Crab Server Stickers (7-004)
Stimulate sales of your Alaska Snow Crab menu items with wait-
staff stickers that are easily applied and removed. 200 stickers per
roll.
39) Snap 'N Eat Server Stickers (7-006)
These bright adhesive clothing stickers will help introduce your
customers to the ease and convenience of dining on Alaska Snow
Crab. 200 stickers per roll.
40) Snap 'N Eat Snow Crab Table Tents (7-005)
Introduce your customers to the convenience and ease of Snap 'N
Eat Snow Crab by displaying the message prominently on your
restaurant tables. Measures 4x5 folded.
41) Crab Bibs (7-008)
Remind your customers that they are eating the best legs in the
house while keeping them tidy in these clever bibs.
42) Alaska King Crab Table Tents (7-007)
Sell the glamour of Alaska King Crab year round with these elegant
table tents. Measures 5x3 folded.
43) Alaska Salmon Server Stickers (7-009)
Encourage your customers to insist on Alaska Salmon with these
blue/white adhesive clothing stickers for the waitstaff 200 stickers
per roll.
RETAIL/CONSUMER
RECIPE BROCHURES
These brochures provide your customers with an assortment of
delicious recipes for each species, plus information on handling,
preparation and nutritional value.
CONSUMER LEAFLETS
Two color, six-panel brochures accordion folded to fit a 3x5 recipe
rack.
44) Alaska Seafood Microwave - All Species (8-001)
45) Alaska Salmon (8-004)
46) Alaska Pollock (8-003)
47) Alaska Cod (8-002)
48) Alaska Surimi (8-005)
49) Alaska Halibut (8-006)
50) Alaska Snow Crab (8-007)
CONSUMER BROCHURES
Four-panel brochures measuring 8-1/2xll are tri-folded to 8-1/2x3-
5/ 8for mailing or fitting into a recipe rack.
51) Alaska Seafood - All Species (9-001)
52) Alaska Black Cod (Sablefish) (9-002)
53) Alaska Rockfish (9-003)
54) Alaska King Crab (9-004)
55) Alaska Dungeness Crab (9-005)
56) Alaska Scallops (9-006)
57) Canned Salmon Light & Lively Recipe Brochure (9-007)
A delicious selection of appetizers, soups, salads and entrees, each
formulated with light and healthy ingredients. Measures 4x9.
58) Alaska Smoked Salmon Brochure (9-008)
Features information about the 4 varieties of Alaska Smoked
Salmon, along with recipe ideas and serving suggestions. 4x8-1/2
59) Oyster Consumer Brochure (9-009)
Features information about Alaska oysters including purchasing,
storage, shucking, nutrition and recipes. Produced by the Alaska
Shellfish Growers Association. Measures 4x8-1/2
RETAIL RECIPE PADS
These convenient consumer take-one recipe pads include recipes
and tips on purchasing and serving. 35 sheets per pad. Gummed
back for hanging near product. Measures 5x4-1/4.
60) Alaska Halibut (10-001)
61) Alaska Canned Salmon (10-002)
62) Alaska King, Snow and Dungeness Crab (10-003)
63) Alaska Oysters (10-004)
Produced by the Alaska Shellfish Growers Association.
MERCHANDISING MATERIALS & COOKBOOKS
POSTERS
64) Halibut Poster (11-001)
America's Favorite Steak. Measures 18x24.
65) Pollock Poster (11-002)
One Seafood Treasure That Doesn't Cost a Fortune.
Measures 18x24.
66) Salmon Poster (11-003)
Fresh Caught Flavor from Alaska's Wild Seas. Measures 18x24.
67) Smoked Salmon Poster (11-004)
68) All-Species Poster (114)05)
Depicts a variety of Alaska seafood in raw product form.
Measures 20x24.
69) Alaska Seafood "Fresher Frozen" Poster (11-006)
STICKERS
These stickers are a colorful way to identify your packages of Snow
Crab, Halibut, Salmon. Each roll contains 200 stickers that measure
2x2-1/2.
70) Alaska Halibut (13-002)
71) Alaska Salmon (13-003)
72) Alaska Seafood (13-004)
CLIP ART
Camera-ready illustrations for use in ads and materials. Each
measure 8-1/2x11.
73) Seal of Origin Clip Art (12-001)
74) Alaska Seafood Script Clip Art (12-002)
75) Alaska Salmon Clip Art (12-003)
Series shows five Salmon species, Salmon on grill, various salmon
cuts, cooking instructions in recipe-card format. Set of five pages.
76) Shellfish Cut Clip Art (12-004)
Various product forms of Alaska Snow, King Crab and Dungeness
Crab. Set of two pages.
77) Crustacean Clip Art (12-005)
King Crab, Snow Crab, Dungeness Crab and Shrimp.
78) Finfish Clip Art (12-006)
Halibut, Black Cod ( Sablefish), Cod, Pollock, Rockfish and
Salmon.
CHANNEL STRIPS
Features a four-color shot of each product with an appropriate
marketing line. Includes room for price or other local messages.
Each strip measures 11x3-1/2.
79) Alaska Salmon Channel Strips (14-001)
80) Alaska Halibut Channel Strips (14-002)
81) Alaska Pollock Channel Strips (14-003)
COOKBOOKS
82) Alaska Seafood Cookbook # 1 (15-001)
The 49 best seafood recipes from a contest had in the 49th state.
Now your customers will have a chance to prepare Alaska seafood
as Alaskans do. Cost $6 each.
83) Alaska Seafood Cookbook #2 (15-002)
This cookbook was developed from recipes submitted by Alaska 's
legislative leaders. It features treasured family secrets and special
creations designed for this publication. Cost $6 each.
RETAIL COUNTER CARDS
These attractive full-color, freestanding recipe holders are designed
for display on the seafood counter. Holder fit 3x5 recipe leaflets
(#33-39). Measures approximately 14x10.
84) Alaska Salmon (16-001)
85) Alaska Surimi (16-003)
86) Alaska Whitefish (pollock, cod sole/flounder) (16-002)
RETAIL IN-ICE DISPLAY SIGNS
Plastic in-ice display signs with separate stainless steal pins. Signs
hold up to four one-inch plastic numbers which are secured by
swedged perforations on the face of the sign. Each sign measures
5x3-3/4.
87) Alaska King Salmon (17-001)
88) Alaska Sockeye Salmon (17-002)
89) Alaska Coho Salmon (17-003)
90) Alaska Chum Salmon (17-004)
91) Alaska Pink Salmon (17-005)
92) Alaska Smoked Salmon (17-006)
93) Alaska Smoked Sockeye Salmon (17-007)
94) Alaska Cod (17-008)
95) Alaska Pollock (17-009)
96) Alaska Sole (17-010)
97) Alaska Flounder (17-011)
98) Alaska Halibut (17-012)
99) Alaska King Crab (17-013)
100) Alaska Snow Crab (17-014)
101) Alaska Dungeness Crab (17-015)
102) Alaska Spot Prawns (17-016)
103) Alaska Scallops (17-017)
104) Alaska Oysters (17-018)
QUALITY GUIDES & CHARTS
105) Pacific Salmon Skin Color Evaluation Guide I (21-001)
106) Pacific Salmon Skin Color Evaluation Guide II (21-002)
Two guides to the physiological color change in sexually maturing
Pacific Salmon for reference by processors, reprocessors,
wholesalers, distributors and buyers. The guides are laminated to
withstand wear and tear. Guide I depicts Chum and Coho Salmon;
Guide II depicts Pink and Sockeye Salmon. Measure 8-1/2xll
(folded) and 34xll when opened. Cost is $4. OO per guide.
107) Recommended Salmon Quality Guidelines (21-003)
A general guide developed by seafood industry experts on handling
Salmon in fishing, tendering and processing operations. Printed on
durable paper. Perfect for on-board use. Measures 5-1/2x8-1/2.
108) Recommended Whitefish Quality Guidelines (21-004)
These general guidelines developed by the seafood industry are
intended to assist Whitefish fishermen and processors in producing
high quality Whitefish products. Perfect for on-board use. Measures
5-1/2x8-1/2.
109) Care of Halibut Aboard the Fishing Vessel (21-005)
This comprehensive publication describes step-by-step procedures
on ways to land consistent high quality fish. The focus is on small
boats, in particular newcomers to the Halibut fishery. Produced in
cooperation with University of Alaska Sea Grant. Measures 6x9.
110) Handling Halibut Aboard the Fishing Vessel (21-006)
A pamphlet for fishermen and processors that gives tips fir
maintaining high quality when handling large quantities of Halibut.
Describes general guidelines and proper cleaning instructions.
Measures 5-1/2x8-1/2.
111) Handle with Care (Shippers) (21-008)
This booklet provides quality tips for shipping Alaska seafood
products via air, land, sea and by rail. It's the perfect comprehensive
guide to maintaining seafood quality during shipment. Measures 5-
1/ 2x8-1/2.
112) Salmon Quality Almanac (21-009)
A manual on salmon quality for fishing tender operators and crew.
Provides salmon handling and recommended chilling guidelines for
operators and crew of salmon tendering vessels. Industry approved
recommendations for the production of high quality salmon
included. Salmon permit holder might also find this a helpful
reference for training crewmen. Video of key highlights included.
Cost is $20.00 each.
STICKERS
113) Keep Frozen Stickers (21-010)
114) Keep Cool Stickers (21-011)
These stickers will help insure that your processed product is
handled properly during shipping. Printed in bright red (Cool) and
bright blue (Frozen) shippers can't miss them! Measures 9x4-1/2.
115) Fragile: This Side Up Stickers(21-013)
116) Pacific Salmon ID Charts (21-012)
Designed for the new seafood grader or tenderman, this set of 10
charts depicts key features on the 5 species of Pacific Salmon for
rapid identification and sorting. Each species is featured head on
and head off on durable waterproof "kimdura" synthetic paper. The
especially large format permits the user to quickly locate the
necessary information. Measures 11x15. $5.00 per set.
HANDLING GUIDES & POSTERS
117) Fish are Food Posters (23-001)
This set of four posters is designed for placement in processing
plants and on board fishing vessels. Measures 16x21. Also available
in Spanish.
118) A Foodservice Guide to Seafood Quality (23-002)
This simple four-page guide gives foodservice operators tips on
purchasing, receiving and storage of fresh and frozen seafood.
Measures 8x8.
119) Handle with Care (Retailers) (23-003)
These quality tips are designed to help you draw potential
customers to your counter and keep them coming hack again and
again. Our suggestions cover receiving, storage, handling, thawing,
display and sanitation. Measures 5-1/2x8-1/2.
120) Alaska Halibut Cutting Brochure (23-004)
Illustrated brochure instructs retail/foodservice personnel hew to
portion Halibut. Describes various cuts and shows common retail
packs available from suppliers. Measures 8-1/2x11.
121) Alaska Salmon Cutting Brochure (23-005)
Single illustrated sheet that shows retail foodservice personnel how
to cut Salmon for fillets. Measures 8-1/2x11.
122) Alaska Seafood Buyer's Guide (23-006)
Developed as a tool for buyers and sellers of Alaska seafood, this
guide introduces the commercial species caught or grown in Alaska
waters, as well as selected product forms. The guide can be used to
identify species depicted in excellent four-color photos and
provides information on seasons, size, product forms, packaging
and nutritional profiles. There is also a useful section on
recommended fresh and frozen quality guidelines. Cost is $28.00
each.
HELPING THE TRAINER TO TRAIN
A series of training videos and accompanying booklets for
commercial salmon and black cod fishermen, and plant employees
titled: "You Are The Difference." Fishermen and plant employees
can review the basics of how and why seafood quality is vital to
sustaining customer satisfaction. Follow along step by step aboard
salmon seiners, gillnetters and setnet beach sites; or on longliners in
pursuit of blackcod, as critical quality stations are described.
Our Message: "You Are the Difference" brings home the
importance of what delivering a truly top quality product means!
123) Quality Practices for Commercial Salmon Fishermen 6
minutes. (not pictured) (23-007)
124) Quality Practices for Seafood Processing Employees 7
minutes. (not pictured) (25-008)
125) Quality Practices for Commercial Sablefish Fishermen 7
minutes. (not pictured) (23-009)
126) Dressing and Stowing Halibut Onboard Video 8 minutes. (not
pictured) (23-010)
SPECIALITY ITEMS AND VIDEOS
127) Directory of Alaska Seafood Suppliers (22-001)
This directory is designed to connect buyers and sellers of Alaska
Seafood products. Seafood products are listed by species and
available product form. Contact names, addresses and phone
numbers are listed for most major Alaska companies. A
comprehensive listing of Alaska fisheries organizations,
international, federal and state agencies is also listed. Measures 5x8.
128) ASMI Annual Report (22-002)
A complete summary of promotional activities and quality outreach
efforts done each fiscal year.
129) Selling Seafood Manual (22-003)
A helpful guide designed to provide tips on marketing,
merchandising, advertising and promotion-the basics for improved
profits. This manual includes a large section on advertising to help
you with your production of signs, displays and weekly ads. Limit
of lO.
ASMI VIDEOS
Videos are available for checkout through the ASMI office for a
two-week period or they may be purchased for $8 each, plus $1.75
for shipping. Available in both Beta and VHS.
Retail
130) Salmon Supermarket Video (22-004)
This 30-minute continuous-playing video is designed for retail in-
store promotions. It contains 10 separate 30-second spots ranging
from life cycle of Salmon to the nutritional benefits and preparation
methods of Salmon. 10 spots run 3 times each.
131) Snow Crab In-Store Video (22-011)
This 60-minute continuous playing video designed for retail in-store
promotions provides information on harvesting and preparation
methods for Alaska Snow Crab. 5:30-minute spot runs 11 times.
132) Handle with Care Video (22-005)
Primer for retail seafood counter employees. Handling and display
guidelines are reviewed in detail. 10 minutes.
Training/General Information
133) Treasures of Canned Salmon (22-007)
An overview of canned salmon. It provides information on the
salmon life cycle, harvest methods, and the canning process.
134) Alaska Snow Crab Adventure Video (22-010)
This 15-minute video describes the life-cycle, harvest and
processing methods for Alaska Snow Crab. Snow Crab product
forms and recipe ideas are included for foodservice application.
135) Chase of the King Video (22-009)
This 25 minute video is an Alaska King Crab primer for
foodservice. Information is provided on life-cycle, harvest method,
receiving, handling and foodservice applications.
Food Service
136) Fresher-Frozen Alaska Salmon Video (22-008)
Designed as a
training video for foodservice distributors, this 15-minute video is a
complete guide to the 5 species of Alaska Salmon, from their life-
cycle, harvest methods, receiving and handling to preparation tips.
HOW TO ORDER
Quantities are limited to 200 per item per order. Materials may be ordered every three months.
You may purchase as many paid items as you wish. Most materials are free of charge.
Paid items are noted on your order form.
TELEPHONE ORDERS:
Call 1-800-854-3054. Please order materials by item number listed
in the catalog and provide a complete mailing address. An invoice
for paid items will be included with your order.
FAX ORDERS:
Fax orders to: (206) 861-0977. An invoice for paid
items will be included with your order.
SHIPPING CHARGES:
We will pay postage for materials to be shipped UPS ground
service for bulk items and U.S. mail for small items. Please allow 2-
3 weeks for delivery.
RUSH ORDERS:
If you would like to incur charges for express delivery please
indicate the carrier and provide an account number.
If you have any questions about Alaska seafood write to ASMI at:
alaska_seafood%commerce@state.ak.us
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