THE POWER OF RESIDUAL INCOME

           

          

          

                       THE POWER OF RESIDUAL INCOME

          

          

               Have you ever fantasized about writing a hit

          record or a best-selling book then spending the rest of

          your life collecting fat royalty checks? 

          Unfortunately, for 99.9% of us, that's a fantasy that

          will never come true.

          

               Network marketing has something just as good as

          royalties.  It's called "residual income," and

          basically means that for the work you do today, you can

          earn money today, AND for many years to come.

          

               Top corporate executives and time clock punchers

          alike are leaving the nine to five routine in record

          numbers.  Home based business is being called one of

          the few hot spots in today's business climate.

          

               Despite allegations that multi-level marketing is

          nothing more than a lot of hype and deception, multi-

          level sales are expected to exceed 100 billion dollars

          this decade.  If multi-level marketing is so

          questionable, why are thousands of men and women from

          all walks of life turning to network marketing as a

          part-time or full-time job?

          

               And why is Minneapolis businessman Irwin L. Jacobs

          at the vanguard of this business explosion?

          

               Irwin says almost everyone dreams of owning his or

          her own business, but obstacles like lack of start-up

          capital, high inventory costs or inexperience are

          keeping most people mired in jobs they don't like. 

          Multi-level marketing, he says, offers a way of

          eliminating those obstacles.

          

               Irwin Jacobs is President of Watkins Incorporated,

          one of the oldest direct marketing businesses in the

          nation.

          

               Of the hundreds of network marketing companies

          we've reviewed, Watkins stands well above the crowd in

          all vital areas.

          

               Security starts with a good foundation and Watkins

          has been successfully building theirs for 125 years. 

          That's a track record of rock-solid stability that only

          a handful of companies in the world can match.

          

               The founder, J.R. Watkins, came up with a very

          innovative idea in the 1870s.  He decided to imprint a

          line into some of the bottles his products came in. 

          Customers could use the product down to this line.  If

          at that time they decided they weren't satisfied with

          the product, Watkins would provide a courteous refund. 

          It was the first ever money-back guarantee!

          

               The ample financial resources of Watkins also

          gives you security; Watkins is owned and vigorously

          backed by one of America's wealthiest men, multi-

          millionaire Irwin Jacobs.

          

               Another important issue affecting your long-term

          security is legal soundness.  Once again, Watkins is

          extremely solid -- proven over decades. 

          

               With Watkins, the monthly income you build today

          is truly residual and can continue, and even grow,

          indefinitely.  In fact, the income you create with

          Watkins can continue beyond your lifetime, because it

          can also be willed to your children or other loved

          ones.

          

               One important point to consider about residual

          income.  What good is it to create residual income, if

          the company is not around to collect it from?  Again,

          this is why the proven stability and security that a

          company like Watkins gives you is so very, very

          important.

          

               If you truly want long-term success and security,

          you need a stable, proven company with the resources,

          the integrity, and the experience to continue far into

          the next century.  Watkins definitely delivers in this

          ultra-vital area.

          

               You never have to handle products because Watkins

          takes care of all product distribution for you.  They

          stock, ship and deliver every order directly to your

          customers and your networking associates from their

          54,000 square-foot shipping facility.  The size of that

          shipping facility gives you an idea of the kind of

          strength they have to back your efforts.

          

               Most network marketing companies have forced

          monthly sales quotas of $50 to $200 (you buy the

          required minimum amount of products whether you want

          them or not).   Watkins has no monthly sales quota

          (frankly they don't need to -- natural high demand for

          the company's products generates millions of dollars in

          sales every month).

          

               Tupperware is a great product -- but it never

          wears out.  Mary Kay comes closer to being consumable,

          but it can be used by only half the population. 

          Watkins is unique because it is something which

          everyone can and must use -- groceries are a major part

          of the product line, along with vitamins, spices,

          sauces, aspirin, cough syrup, aloe vera, shampoo,

          mouthwash, household cleaning products and many, many

          more.

          

               The single most important ingredient of success

          for a network marketing company is its product line. 

          First, unless you want to severely limit your market

          base, you'll want to represent a company with products

          that everybody uses.  Fad products or products that

          offer little chance for repeat business are also

          extremely restrictive.

          

               Again, Watkins scores extremely high in this

          category with its diverse line of highly-consumable,

          mass-appeal products.  Watkins products are, in

          general, competitively priced (in fact, many actually

          provide a money savings), and recent surveys have shown

          that the average American family already uses over $80

          a month of the same products available through Watkins. 

          That's an ENORMOUS market.

          

               Today, over 350 different products display the

          Watkins name.  That kind of diversity is extremely rare

          in a network marketing company and is a big plus. 

          Another big plus and rarer still, Watkins research &

          development team delivers a minimum of two new products

          to the market every month -- each accommodating the

          special needs of today's society like environmental

          sensitivity and sensible nutritional formulations.

          

               As a Watkins marketer, however, clearly the most

          important aspect of the product line is that it

          features numerous products that everyone uses and

          consumes regularly.  Hence, every person you meet is a

          potential lifetime customer.

          

               There are many ways to make money with Watkins. 

          Watkins places few restrictions on how you sell the

          product.  A few ways you may want to investigate are: 

          party plan, fund-raisers, selling in offices, and

          recruiting sales agents.

          

               For example, you can combine the last two on that

          list.  Recruit receptionists in large offices. 

          Everybody knows the receptionist and they will

          naturally share the catalog with everyone in the

          office.

          

               Fundraising is another possibility.  You can sign

          up a church, club, or other group as a Watkins

          distributor itself, and let them earn commissions on

          all orders placed by their members.  Since Watkins

          products are things used by families everyday, they can

          support the organization through their normal

          purchases.  They don't have to buy some special

          fundraising item during a one-time fundraising drive.

          

               Your customers can place their catalog orders

          directly with Watkins -- and you still receive the

          commission on all of their purchases.

          

               Everyone can build a Watkins business to fit their

          own needs.  You can share the business opportunity with

          others and build your business to the size you are

          comfortable with while earning a good override

          commission on your group's sales.  Or you can choose to

          be a sales force of one, since it is not necessary to

          sponsor other representatives to make good money with

          Watkins. But if you don't plan to sponsor anybody else,

          what tends to happen over time is that other people ask

          you how they can be representatives too.  It is nice to

          be able to profit from their sales instead of having

          them become your competitors.

          

               Part of the beauty of this company is that the

          opportunity spans the entire spectrum, from those who

          simply want to purchase products for their own use at a

          wholesale price, to those who want to build a multi-

          million dollar business.  The only limits are what you

          choose to place on yourself.

          

               Group health & life insurance, designed especially

          for entrepreneurs, is available through Watkins

          membership in the Direct Selling Association, after

          you've become a representative.

          

               Enjoy legal tax deductions, just like the ones

          taken by large corporations (a home office can be

          especially tax advantageous, allowing you deductions

          for gas, electricity, phone, etc.).

          

               Every year Watkins offers you the opportunity to

          earn an exciting all-expense-paid trip as a bonus.

          

               For more information on Watkins send $3 with your

          name, address, & telephone number to Doug Slaton, 15311

          E. 15th Ave., #B, Veradale WA 99037.  The package

          you'll receive will contain various brochures, the

          business plan presentation, the Watkins mainline

          catalog, a sign-up application, a chicken soup sample,

          a coupon for a free copy of Watkins' "Reach For

          Tomorrow" video, and a $1 off coupon for a Watkins

          order of $10 or more.  Doug Slaton is a full-time

          Watkins marketing director.